Designing Corporate Videos: An Important Skill for the Twenty First Century


The days of written promotional letters, post cards and even email marketing are gone. If you are not designing corporate videos you are falling behind. Today, successful entrepreneurs and businesses of all sizes count on the power of the Internet to boost sales, to connect with potential customers and to promote brand recognition. What are you waiting for?

Not Sure Where to Start?
If you have never made a video for your company before, it isn’t surprising if you feel a little hesitant. However, you should know that when it comes to getting a message across, nothing works like the visual medium of film. It takes a matter of seconds to get a video online, and with a few tips, or a little help, you can be on your way in the blink of an eye.

Start by figuring out what your goals are. Do you want to explain how your product will solve a problem? Great, you need an explainer video. Want to let people know who you are and what you do? Let’s get an intro video out on the Web. Want to inform and entertain? Whiteboard videos or animated shorts are perfect.

Production and Post-Production
Most people don’t think that these two aspects of video design go together, but they do. If your goal is to maximize the effectiveness of any video you post, then you want professionals involved in both processes. During production, you will be creating the script, casting the characters (drawn and real), and creating the video that will be cut and enhanced for optimal impact.

Once your video is shot, it is time to tighten it up. Even the best script can use a bit of fine-tuning. Your goal is to say exactly what the customer needs to hear, and no more. A short attention span is the hallmark of this generation—grab their attention and make your point. Professional videographers can help you do this best.

Perhaps the most overlooked advantage of working with the pros is this: they can help you design a whole campaign, all at once. You will be ready to link videos one to the other right away, keeping potential customers excited and improving that all-important ROI.


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