Explainer Videos: An Overview

Explainer Videos Overview

Explainer videos have caused a lot of “HOOPLA” in the media and video production business. Hmm..is that even a word? Anyways, they’re big business! More companies and business managers are realizing the huge impact they are having on lead generation and conversion rates. They are also fun to make! Using video animations and other tools now available, explainer videos can explain your company’s product or service in a shorter period of time than any other format.


An explainer video is a short online video, which is used to explain your company’s product or service. They can also be used to explain a technique that you want your employees to learn, or they can include a summary of your business for other businesses. There are endless applications to explainer videos, but they are usually placed on the home page or landing page. They are sometimes the sales page of your website too. This is because you want people to take action after viewing them, so it is natural to place the call to action button directly below the video. Research shows that this form of media is the #1 reason consumers choose to purchase products. Some companies have reported as much as a 144% increase in conversions after an explainer video has been used. Yup! So you want the video on the sales page when possible.


There are 4 major types of explainer videos which can be used to increase your sales and conversions on site:

Live Action Explainer Videos: These videos are non-animated promos explaining your business or service. They would typically involve a live person explaining some process or service. These are best used in a people-oriented service industry where people need that face-to-face connection.

Animated Explainer Videos: You don’t have to be Steve Jobs and own Pixar Studios to see why animation is wildly popular. Animation is a preferred format for explainer videos because it allows for creativity and characterization that draws the viewer in, much like a cartoon does in the movies. Also, in an animated explainer video, the sky’s the limit and anything can happen in this virtual world.

Whiteboard Explainer Videos: Whiteboard videos are hand-drawn animations which “live” on a whiteboard environment. They are inexpensive, compared to other types of videos.

Kickstarter Explainer Videos: Kickstarter projects, which exists for the purpose of promote a new brand or idea, involve an explainer video of some kind. They are not too different from a product or service video, but tend to be somewhat longer. You may get some good ideas on how to do your own explainer video for your product by browsing their site at: http://kickstarter.com.

The type of explainer video you choose for your business will depend upon the goals of your company, the type of message you wish to convey, and the budget you have to produce it. However, all of these types of videos have gotten more affordable lately, as this has become a mainstream medium on which to create compelling videos that sell products and services.

Whether you are a startup on Kickstarter or an established Fortune 500 company, creating a dynamic and engaging online video is one of the best things you can do to draw attention to your brand and announce something new with a global audience.

If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals.