I was looking out of my office window today, thinking about the video productions Rip Media Group currently has on its slate. There’s a bunch – ranging from whiteboard animation, motion graphics and live action – and I’m proud of each and every one. But I can’t help thinking that a lot of businesses out there don’t realize all the benefits of owning an explainer video of some sort. And I’m not just referring to those companies who haven’t produced them; I’m talking about the ones who already have them!
So yes, a video production ticks the obvious boxes – it’s a 365, 24/7 online sales presence that engages your potential customer and shows them how you solve their pain points. But it’s also a lot more than that!
Think of content marketing as a framework which is supported on four columns. It’s best described by Uberflip co-founder/CEO Yoav Schwartz who calls those columns:
I’m going to examine each column in detail.
This is where it all kicks off. The brainstorming, the crafting of the idea, the development of how it takes the perfect shape.
This is all about how the content is ultimately consumed, its destination and where lead generation happens. So you’ll want to ensure each experience involves:
Fantastic Content (naturally – content is king).
Responsive Design (allowing a viewer to access the content wherever they are and via whatever device they’re using).
Easy To Find (both SEO friendly and easily locatable on a landing page).
Targeted Call-To-Action (Your call to action needs to be clear).
This is where you get your video production up on to the web – from YouTube to Instagram and Facebook to every place else! Ensure you’re targeting the sites/social media outlets that your audience visits – if, for example, they’re not using Instagram, don’t worry about cutting a :60s version for that platform.
Obviously you need to know what content marketing tactics are working (and which ones aren’t). So gather your info from the relevant analytics platforms (ex: Google Analytics); produce reports, score those performances, and then determine your content marketing return on investment.
Here at Rip Media Group, we don’t just create killer video productions – be they whiteboard animation, live action or motion graphics, we create an entire experience! Contact us now for a full consultation and remember – your story starts here!