This week, we’re going to highlight a series of video productions that bring some fantastic and unique marketing ideas into sharp focus. All of them can affect the way you approach your marketing, from good story-telling to, well, not so good.
Here at Rip Media Group, we’ve often talked about how to create the perfect pre-roll. Something that grabs the attention of the viewer in a matter of seconds and won’t let them go. MINI released one recently to talk about its latest model the Mini John Cooper Works – appropriately enough, the fastest Mini ever – where it dared viewers to hit the “skip ad” button on YouTube in time. We’re sure you’ll agree this is a great idea for a pre-roll that both grabs viewers’ attentions and uses the time given in the most perfect way possible. https://player.vimeo.com/video/141570192?color=c4000d&title=0&byline=0&portrait=0
Imagine creating something for audiences then shutting it away for 100 years? That’s the idea behind Louis XIII, a video production starring John Malkovich and directed by Robert Rodriguez. The film takes place 100 years in the future and has been hermetically sealed in a special safe featuring bulletproof glass and a timer – so the film can’t be opened by anyone until November 18, 2115. The video behind the film can be viewed here. It’s a great idea and it sure gets people talking. But we hope that whoever stored the film remembered to include something to play it with – as the technology we’re using now will be 100 years obsolete by then! https://www.youtube.com/watch?time_continue=110&v=SjdA_rocHms
A hi-tech break was the way to go for KitKat’s video production campaign in South America. They rigged special billboards to vibrate when leaned upon and give the person a massage. But KitKat took it a step further, to personalize the experience. Every time “tired,” “stressed” or an equivalent word was typed into Twitter, KitKat replied with a map of the location of the nearest massaging billboard. Brilliant, right? https://www.youtube.com/watch?v=pR03nNY6cok
There’s your weekly “Do’s And Don’ts” wrap -up in terms of video productions. And make sure Rip Media Group is creating your video production for you – it’s a decision you won’t regret.
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