We have all heard about explainer videos by now and how to use them to draw in more customers. But how do you use them the most effectively to hook new customers? It’s all in the impact your marketing videos have. Using custom animations and other special techniques, you can make your explainer videos truly memorable and compel more people to buy.
WHY EXPLAINER VIDEOS WORK
First, let’s examine just what the allure is with explainer videos. Our brains are hardwired to detect motion. Even babies understand when something is moving around them or toward them and they become instantly engaged when they see this. Adults are the same way. This explains, in part, why YouTube is the #2 search engine and the #3 social media site in the world.
In essence, good explainer videos use motion to inform and to entertain. These are the main two reasons people are on a video site anyway. They are searching for information on a product or service they are considering buying. The more information they have, the more they are able to make an informed purchasing decision. This makes them feel more secure about their purchase.
THE THREE W’S
The three W’s which you should have on your site include:
- Who you are
- What you do
- Why you outshine your competitors
Your landing page should express the three W’s well, and what better way to do it than with an explainer video that says it all?
MAKE IT EVOCATIVE
There is an understood fact about literature that it should be evocative. This means it elicits emotion from the reader. The same is true in video. A good marketing video should evoke a response from the viewer in the same way a good story does. A visual story with well-written characters and enhanced with animation is one of the best ways to achieve this.
LIVE ACTION AND ANIMATION
Another factor which attracts potential viewers and customers is having a video with a high level of action. Animation does this nicely and helps you create a scene that draws the person in, while also including some human, emotive aspects.
INFLUENCE THE BUYING DECISION
In spite of the fact that you want to inform and entertain your viewers, ultimately, you want to make sales and conversions as a result of your explainer video. That’s the main reason you created one in the first place. The goal is to create a “need to buy,” to make it so your buyer cannot resist following your call to action. The key is to create a real sense of “need,” so that they not only want to buy the product or service, they need to.
PULLING IT ALL TOGETHER: MEDIA INTEGRATION
When you plan your explainer video, consider all of these factors we have presented and try to integrate them as much as possible. Make it informative. Make it compelling. Make it enticing, evocative, and exciting. Do these and it will incite them to buy your product and you’ll win.
A famous entrepreneur, Tom Smiley, who owns a huge multimedia company he operates from home, once said of Bill Gates, “His products are terrible. They don’t work, but still he’s won!” He was referring to Gates’ tenacity for landing a great deal with business executives but the same could be said for even a bad company or product if you have an outstanding explainer video. We are not suggesting you have a bad product or company and try to push it on people! But we are just restating the point that explainer videos work miracles in terms of compelling people to purchase.
Why not try to make your own? Or better yet…
If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals. Or start with a creative brief: http://ripmediagroup.com/creative-brief