Walking down Hollywood Boulevard and into work this morning got me thinking. I was watching a couple of tourists with selfie sticks create their own mini video productions of the Hollywood Walk of Fame, when I realized that there’s a tiny piece of all of us who want to be Spielberg.
And how could you not? His life is seemingly filled with glamour and excitement, not only that, but he gets paid to be creative! Well guess what? Sitting at your desk and running marketing for your company doesn’t mean you can’t be creative. If you’re working on an idea for a video production – be it whiteboard animation, live action or motion graphics – then you’ll need to storyboard it, and that requires creativity!
All you need to begin is a basic script, and the next step would be to make a storyboard – which is essentially just creating a visual representation of your script. Your work doesn’t have to be on par with Michaelangelo; something simple to get your ideas across to the director/producer will ensure that what’s in your mind will wind up on screen.
Here at Rip Media Group, we storyboard everything so that our clients can join us in the video production process. Our clients are involved from the get go, they follow along via our storyboard as we first add words, and then images, to show exactly what we have in mind for their video production.
So how do you create your own Storyboard? Here are a few tips:
We recommend Google Slides, as it’s free. Hooray for free!
Every video production has critical scenes in it. They include:
The Problem Statement
The Call To Action
So be sure that you have a frame created for each of these moments. Something that sets up the moment.
Doodle Doodle Doo
It’s more than okay to doodle your frames. The producer doesn’t need detail, they just need to know a few key things to help them understand what you’re looking for in terms of Composition, Timing and Transitions.
John Lasseter, Pixar’s Chief Creative Officer, has this to say about storyboards, “I will never let something go into production unless it’s working fantastic in the version with the still drawings. We will work and rework and rework our storyboards, sometimes 30 times before we go into production.” Here at Rip Media Group, we have a very similar process and we suggest you adopt it too! It’s much more cost effective – and efficient! – to change your mind during the storyboarding phase of your video production than it will be once you’ve begun filming or animation.
Contact us for a full consultation and we can take your storyboard, if you have one, into production. And don’t worry if you haven’t begun your storyboard, we’re here to help with that too! We create everything in house with a top-notch team of award-winning writers, artists and producers. Remember – your story starts here!