Whether you are planning to take your brick and mortar business online, or want to start a new company entirely on the Internet, using 2D motion graphic animation for eCommerce is smart and affordable. When compared with the costs associated with written marketing, online videos are a pittance; even if you involve a professional corporate video producer. And, with the potential to hit nearly a billion people, you get real bang for your buck.
Get the Maximum Return
In order to make your videos as profitable as possible you have to work smart. The first thing to realize is that making truly great animation takes talent. Don’t believe me? Go online and look at some videos; sometimes they are so bad it’s scary. Hire professionals for a quality product.
Things to Shoot for in Corporate Web Video
Work in partnership. You bring your expertise in your product and the video specialists bring their skills in designing successful video campaigns. Together you will create the right marketing animation.
Strike a balance in each video. You want to entertain while simultaneously providing much needed information. What do you want people to feel when they finish watching your video? Should they be laughing, interested, amazed? By focusing upon your desired feel you can create the right tone. That tone is what people will remember, not the script.
Once you have several ideas to work on, you are ready to create an entire video campaign. It is always better to put together several videos that you can release as a package. With multiple videos you have a better chance of people hitting on one of them, drawing them to your site. Furthermore, you can use those videos on different sites and create backlinks between the pages. This improves your ranking on search engines, which also translates into higher revenues.
If you would like help producing your video, our production team would love to help. Just reach out to us!
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