RipMedia Group is an integrated marketing agency in Los Angeles that specializes in video production, and promoting brands online. Our weekly blogs update our clients about industry trends, and events that may be of use your brand.
The world of business and marketing can be a very exciting and fun place if you open the right doors… and click on the right videos. This blog spotlights and celebrates the best commercial web videos on the Internet, old and new.
…And today’s spotlight goes to…
The Dollar Shave Club: this company specializes in dollar-a-day disposable razors that get mailed right to your door. It’s a simple concept for a company, and yes, did they sell it with this video:
This video is clearly funny, informative, and comes across in a unique way.
Give these guys credit: they know whom they’re selling to. As is our mantra at Rip Media, ‘know your audience’.
The concept and style of this video is similar the Internet’s favorite Old Spice Guy, which was an enormously successful corporate video. The difference? The appeal for this video is men, where the Old Spice Guy appealed to the female audience.
They also chose from with the mantra we speak of many times, (as stated by Brent Roske, Roske Films, NBC Universal), It has the ‘S.T.U.F.F.’!
As we will describe in upcoming blogs, and Maury’s book, ‘Sales Force’ on successfully growing your business, be sure your commercial is , or creates:
What elements do you think our friend at Dollar Shave used?
How could this help your brand, and what techniques fit with your brand strategy?
Look for our 6-step guide to writing your own video in next weeks blog. (The only reason its delayed – well, – we are making a video for it as well!) Just post a response, or email us, and we will send you the guide early.
RipMedia specializes in corporate video production, corporate motion graphics, corporate animation videos, whiteboard animation video, web video design, website optimization, social marketing, and corporate video production. Please see our latest work here: www.ripmediagroup.com/portfolio or start your project today, here: https://ripmediagroup.com/businessbrief
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