Originality Matters – Here’s Why it Means The World In Marketing Videos

Quality in the World of Marketing Videos

There are many factors that go into making a marketing video that stands out. Anyone can implement cool effects and fancy transitions – but the videos that prove to be impactful focus on the story, first and foremost. The most successful videos display uniqueness, stemming from original story lines and a well thought out plot. Sometimes, clients may want to go the “cheaper route,” which generally means creating a video from a template, and this is a mistake. Here at Rip Media Group, we understand how important it is to create original content for every video we produce. Having our clients understand why this matters is vital. Let’s get into this a little further.


Having an original story with an easy to follow message will make your competitors wish they never entered your market space. When the audience is engaged in your message, they’re easily convinced that they need your product or service. Standing out will set you apart from the generic videos everyone has seen and make your audience want to come back for more. This is our main goal while producing a video – creating a unique piece of media that will engage your audience and compel them to remember your brand.

You may be asking yourself ‘is it worth the extra investment when there are companies that simply plug your logo and colors into a template and create a basic video?’… the answer is, YES!! Because that refried video is going to get lost in the sea of other template-based videos. There’s nothing to turn the spotlight on your message — no uniqueness to grab a viewer’s attention — let alone retain it.


Through formulating multiple concepts and visually executing the right one, Rip Media Group never falters in originality. Our brainstorming process is tried and true in pulling the message out of your brand and creatively communicating it to your target demographic.


That being said, the best part of working with Rip Media Group on your video is our fun and engaging process! We give you the white glove treatment from start to finish. Our clients are involved in every step of the creative process, offering their insight and collaborating on the piece of art that will eventually define their brand. When you do what you love, it hardly seems like work. Our team is standing by to help you create your video.


If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals. Remember, your story starts here!