When it comes to video production, there is one very important thing to remember: A satisfied customer is a repeat customer. Let’s talk about a few ways that you, as a video producer, can partner with your client to make sure that his or her needs are fulfilled.
The Most Important Thing To Remember
When it comes to working with someone, remember: it’s never “me versus you,” it’s “us versus the problem.” In other words, you don’t want to form an adversarial relationship with your clients, because the quality of work will suffer.
What Does Your Client Need?
Remember the old sales adage, “the customer is always right”? It stands true even in video production. Your customer — your client — needs to get the best of what you’re offering, but within their parameters. Their satisfaction with your best work is your number one priority — so always make sure that they’re happy, and their needs are being fulfilled.
One at a Time
We completely understand that lifestyles are very busy and hectic. We also understand the importance of taking on as many clients as you need to. However, we cannot overstate the importance of focusing on one client at a time. If you spread yourself too thin, you will never be able to work with any of your clients properly. What’s more, you also run the risk of having all of the projects fail. If you’re working on one video, work on that one before going on to the next one.
Do One Thing Really Well
Finally, but certainly no less importantly, the best thing to do, in video production, is to do one thing really well. You can’t please all people all the time, and neither can you do all things very well. The best thing you can do is become known for one thing, and do that very well. If your niche, for example, is in the field of entertainment, stick to working on entertainment videos. If you try to branch out into other niches, make sure you have a good grasp on the best practices of that niche before you branch out. And remember, our team is here to help, your story starts here!