When was the last time you were moved while watching a video production? When was the last time you watched a video that brought you to tears, or made you laugh out loud? Whenever it was, I can guarantee you this, music had a lot to do with it. Words can say so much, and pictures even more, but a great score is where it all comes together. Whether it’s epic, emotional, dramatic or silly – whatever is playing in the background can make all the difference.
Whiteboard animation, motion graphic and live action videos all look great (and we should know! We create them all!) but how you score your videos can really set them apart. Where do you put the swells and where do you ramp up to emotional moments? Let’s take a look at that in today’s blog.
It’s all about pacing. In order to know the pace of a video production, you need to understand what’s happening in the story. What’s the mood at any given point? Look at Star Wars as an example; whenever we see Darth Vader we hear a rumble and a striking cue begins. Then there’s an epic cue when Obi Wan wields his lightsaber. The music is there to deliver an emphasis, foreshadow what’s coming, or stress the emotional intent of the characters.
But don’t equate pacing with speed. It’s not that at all. Every video production has it’s own story and it’s own pace. Music should run – or walk – with the flow of the story. That being said, there are a few overall speeds you should be familiar with, along with what they represent:
Slow: A highly effective technique is to use music that’s slowly building to something faster or bigger. It creates a mood that lets the viewer know that something’s coming. It builds tension and suspense.
Average: The music pace here is one that most video productions use because it’s neutral. It accompanies everyday conversations and it gives us depth, which is important because without it the video becomes flat.
Fast: This is where you ramp up, let your viewers in on the ride, and you hit the gas. Pretty much any action scene will use this speed. Often times, more drums will go into the fast-paced score.
There are other a couple of other crucial elements that go along with pacing, they are:
Pattern – repeating music cues.
Timing – a music change at a precise moment relevant to the story.
These are just a few things to keep in mind when scoring your video production. These are also the things we keep in mind here at Rip Media Group when we’re putting your video together for you. We do whiteboard animations, live action, motion graphics and more, so contact us today for your free consultation and remember – your story starts here!