We’re discussing the top secrets to an amazing video production. In this blog, we’re moving on to the second step; the all-important buyer’s profile. So without further ado, let’s dive in.
Step Two – Create A Buyer Profile
So who is your buyer – and your most desired buyer? Who did you create your product for?
The buyer profile can be a real anchor for you, helping you weather a changing market, and is indispensable in the pre-production/planning phase. Before you sketch one frame of art, or commit one word to a script, you need a very clear understanding of exactly who your buyer is. This way, you can target your video directly to them, as you should with all accompanying blogs, articles, press and other advertising.
What are their interests? What do they spend money on? What do they watch?
Some of the basic questions you’ll want answers to include:
- Level of Education?
- Relationship Status/Kids?
- Where Do They Live?
- Techie Or Earthy?…
The more in depth you can go, the better your script and subsequent video will be.
An Example of a Core Buyer Profile is:
‘Cameron’ is a 42 year old SUV driver who just started work at a high tech company. He has a wife of three years, his first child, and lives in Seattle.
Gathering all this info will give you a leg up in your plan for capturing them.
We’ve made it even more simple for you with this easy to fill in CREATIVE BRIEF
Now that all that necessary prep work is behind us, Let’s dive into incorporating all that experience and buyer info into the actual video.
In our next blog, we’re going to hit the third secret – and expect a kiss (just not the kind you MAY expect!).
Remember, your story starts here, at Rip Media Group!