We’re going to wrap up the five steps to testing as well as this series of the top secrets to an amazing video production from your friends here at Rip Media Group. We’d left off with step three – here are steps four and five.
Call To Action
The whole point of this video script is to elicit a response. Do you have something for the motivated viewer to do, now that they’ve been enlightened? All too often, commercials present a wonderful message but leave it at that. The viewer has nowhere to go, no link to learn more, to sign up, or to purchase. Bad marketer! It is your job to make it easy for them to take the next step. Always, always, always include a call to action in your scripts. It’s not an option.
Did you leave a sense that there is more? Do you have viewers longing for what’s next? Awesome! It is important not to “explain everything” – we need them to take a step forward with you. Many times that’s because the secret is still a deeper dive so they must exchange an email for that deeper insight.
Once you’ve collected this data, analyze with a ruthless eye toward making your message as good as it can be. Writers are often counseled to “kill their darlings” – meaning that a phrase or convention they’ve used (no matter how clever, funny or impactful) may not serve the story. Make sure every word leads your viewer to the outcome you are seeking. If it doesn’t, it has to be cut.
Your script may go through several incarnations before you are ready to go. Never fear! This is normal and will, in the end, lead only to a better, finished product.
And there you have it – the top secrets to an amazing video production from your friends here at Rip Media Group! If you’d like our help producing your video, our production team would love to help you so get in touch.