In our last blog, we began talking about the top secrets to an amazing video production. Let’s dive right in where we left off and discuss how the big companies are turning their fortunes around with bright, smart video productions.
Old Spice – One of most viewed ads of all time, Procter & Gambles’ Old Spice ad, used feelings, emotion and humor to breathe life into what was perceived at that time as a stale brand. 42 million views later (on YouTube alone – millions more on TV), it became hip, sexy and copied many times. Stale now? Not so much.
Google Chrome – Even Google has gotten into the act, pulling at heartstrings with their “Dear Sophie” ad. This one can tap into everyone’s emotions and demonstrates the power and possibility available through…email! Nice work.
Blendtec – How does one make a commercial blender fun and popular? They demonstrated the fun in having a powerful motor. Watch as the boys at Blendtec take it out on the new iPhone 5. This pulled more than 1.5 million views in a week! Wonder how an iPhone5 smoothie tastes?
Apple – Not to be outdone, Apple has introduced its colorful iPhone5 with a montage of how characters experience life with an Apple product. Its colorful, so are you, so is your life, it only gets better with the newest iPhone. Aiming for the international market as an affordable phone, this video shows life getting better with an Apple product in your hand.
So with all that competing noise out there, enhance your viewers’ life experience with humor, wonder and experience. You will get their attention and keep it. We know you have less than 10 seconds to catch their interest so don’t waste any of your precious time on non-essential information.
Give them the experience they seek!
In the next blog, we’ll get into the second secret – creating a buyer’s profile. Keep your browsers right here at Rip Media Group because your story starts here!