We left off our last blog promising you a kiss and we’re not going to shy away. What kind of kiss? Funny you should ask…
Step Three – K.I.S.S. – Keep It Short And Shareable!
Maybe you thought kiss meant something else. Nope! It’s “short” and “shareable.” This is the key to making a dent in this social web; for your content to make the rounds, be engaging and concise in our time-starved society and have enough impact that people want to share it with others.
Attention Spans: Shorter & Shorter
Attention spans for viewers are shorter and shorter – for the web it’s grab them in 15 seconds or lose them. At trade shows you have 20 seconds – and TV ads max out between 30 to 60 seconds.
People simply aren’t willing to wait when there is so much content competing for their attention. It’s your job (and ours at RMG) to produce engaging video content that gets your message across quickly and effectively to your target market.
How To Use Video To Get The Word Out
We are positioned at a wonderful moment in time. If your intent is to go to market with a video-based strategy, there is an explosion of tools for distributing your content and your target buyers are waiting to view your videos. Remember, they have a problem and you have their solution.
Google is the world’s largest search engine – so much so that “to Google” is now a verb. What you may not know is that a few years back, Google purchased a little company called YouTube. This merger presents a unique opportunity.
Google and YouTube are now the top two search engines on the web and Google is predicting that by 2015, more than 90% of all views on the web will be on the video. What does that tell us? That video is critical.
The trend doesn’t stop at your desktop either as mobile devices will be getting the lion’s share of that traffic. YouTube reports that there are now more than 1 billion mobile video views per day! More than 70% of keyword searches on Google have video results on them. Google ranks videos higher because people would rather view a short video than read practically anything! (Perhaps because they own YouTube.)
We’ll talk more about this step in our next blog so click on over. And remember, from your friends at Rip Media Group, your story starts here!