We’re sharing the top secrets to amazing video productions and we’re talking about testing. It’s all about testing!
Here are five steps we like to consider when testing video production scripts at Rip Media Group.
Record & Listen To Your Script
You may be amazing at what you hear; it’s not always going to put a smile on your face. Realize first that there are auditory learners and there are visual learners. Make sure your script appeals to both types. Also, listening to a recording will clue you in on essential timings and cues you need to make your message work. You may also learn much about whether or not the video would benefit from using the opposite gender narrating it.
“Would my ultimate buyer need to know this?” From your buyer’s perspective, is the info relevant and necessary to their needs? Is my message effective and conveying exactly what I need it to? Does it emphasize benefits to the end-user versus features that bore? Exposing your story to the very people who you expect to be purchasers will tell you a great deal. How do they react? What are their takeaways? What would they like to see? What did they expect to see? Mine this data for all its worth.
Pretend Your Competitor Is Running This Ad
Now, try an “out of company” experience. Would you be happy to see this ad if another company ran this on TV? Would you be upset you didn’t think of it first? If the answer is “no” it’s time to go back to the drawing board. What you want to avoid producing is a “me too” ad or video. Stand out! Be Bold! Fitting in or mimicking a competitor can be the kiss of death for your campaign.
Click over to our final blog in the series and we’ll wrap up the five steps of testing as well as this series of top secrets to an amazing video production.
Remember – your story starts here!