Use Your Intro Animation Video to Connect to Prospective Clients


Generating leads is a critical part of succeeding in business.  There are several ways to make such connections, but among the most attractive is the practice of creating an intro animation video.  Not only is animation fun to make, it is fun to watch, and when your prospects enjoy connecting to you they are much more likely to make a purchase or sign up for a service you offer.

Provide a Solution
Any business professional will tell you that you need to provide a solution for a problem your potential customers have, or they will go somewhere else where they think they can find the answers. When you introduce your new product, make a direct connection between it and a solution people need.  This will increase the likelihood of their making a purchase.

There are many ways in which to present these solutions, especially with animation. Use humor, keep graphics simple and direct, and always match your approach to your audience. The inclusion of kinetic typography (moving letters) over a picture is particularly effective. This technique plants a memory that connects the solution with the picture.

Avoid Common Animation Mistakes
Among the common mistakes people make with video marketing is trying to include too much or being tempted by unnecessarily complicated plots. Think about how simple the animated shorts you saw in your childhood were. You never had any doubt about what was going on. Keep your videos just as straightforward.

Don’t bite off more than you can chew, either. If you don’t have the knowledge to create a good video, whether it is an animated short or a whiteboard presentation, hire someone else to do it.  Your job simplifies to providing a list of goals while they do the rest. Leads will be flooding in in no time.

If you would like help producing your video, our production team would love to help. Just reach out to us at: We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals.


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