As a marketing professional, I am always looking for ways to improve my marketing strategies, increase customer engagement and boost conversion. Video marketing allows me to do all three.
It should come as no surprise to learn that more and more businesses are making the choice to integrate corporate videos, explainer videos, animated videos and other types of video production into their marketing strategies.
Why Video Content Is So Powerful
A recent study showed that 70 percent of B2B marketers now use at least some form of online video marketing. There are several factors that make video content so powerful.
1. It Entertains Viewers
We live in an action-packed, fast-paced world, and video content fits right in. Online viewers are instantly attracted to movement on the screen. I know that when I scroll down my Facebook page, videos, more than standard posts and pictures, grab my attention. Studies show that consumers are more likely to watch a video than read written content.
2. It Educates Consumers
Explainer videos have become increasingly popular because they give companies an opportunity to educate the consumer about their products. Whether using animated videos or live-shoot videos, you have the ability to show your goods or services to consumers, explain why they need them, and teach them about your brand more effectively than you ever could with words alone.
3. It Promotes Your Company
I’ve seen video marketing used to introduce new products, announce special events, promote contests and make many other online announcements. It offers an excellent platform for promoting your business and generating consumer excitement. Studies show that consumers instinctively trust a human face. Adding this human element helps you build trust with the consumer.
4. It Improves Customer Engagement
According to a recent study, online users are up to 10 times more likely to engage by sharing or commenting on video content than they are on written blogs and posts. This is partially because the human voice conveys emotion. Several elements of voice, such as tone, volume and pitch, help listeners connect emotionally, and they feel engaged within just a fraction of a second.
Video Production Tips
When I create video content, I start by determining my target audience and what things they care about. Understanding my target audience and their needs enables me to create video content that will entertain and educate them, all while promoting my company and my goods and services. However, it’s very important to keep the video professional and avoid sounding too salesy. Keep the consumer and their needs front and center.
Integrating video content into your marketing strategies is not as difficult as you may think. My team at Rip Media Group creates professional video productions that attract customers, encourage engagement and work to boost conversions.
Remember, your story starts here!