When you’re running a booth at a trade show, the event can go by in a blur. People keep coming in and out. You’re shaking hands. You’re giving out and receiving business cards. You’re making small talk almost constantly. Then, before you know it, it’s closing time.
During that period, how can you be sure that you’re making the greatest possible impact on your visitors? Well, one of the best means of persuading people to become your customers is to play a high-quality video on a loop all day long.
As you’re no doubt aware, the competition for attention at trade shows can be fierce. These events are packed with displays, and you’ll want a strong visual element that will entice people to stop and linger.
An appealing video will draw attendees to your booth. As a result, you’re likely to experience a phenomenon known as “social proof.” When your station begins attracting people, others will see that group and be persuaded that something exciting is going on. Therefore, small crowds lead to larger crowds.
Even more importantly, a video can be an extremely effective and precise communication tool. A skillful recording will make your company look like a serious player, and it can portray your brand in a way that sticks in people’s minds. The combination of catchy music, sharp visuals and an engaging narrative will show off your products or services in the most favorable light possible.
Such a video can also get a good deal of information across in just a few minutes, and it might even have an emotional influence on viewers. On top of that, if your video ends with a call to action that convinces attendees to give you their contact information, it can be invaluable.
Trade shows offer unique networking opportunities, sales leads and other benefits. Playing a finely crafted video at your booth greatly amplifies all of those advantages. Plus, once the show is over, you can post that video on your various online channels. It’s the trade show gift that keeps on giving because video keeps giving. Rip Media Group, your story starts here!