The role of training videos has become broader as the pandemic has raged on.
Now, employees work from home more often than ever before, businesses are moving totally remote, and unexpected organizational issues are arising.
You need to ask yourself, how do you train a new employee that you only ever see from a distance? How do you get their attention and hold it? How do you stop your bottom line from suffering because your employee training programs aren’t working?
In short, you market to them or, to put it slightly differently, you employ marketing tactics to grab their attention and hold it. There are three main tactics that we encourage you to adopt.
1. Tell an Engaging, Visual Story
Telling a good story is the trickiest part of employee training.
If we said to you, “okay, now be funny,” your mind almost certainly goes blank. The same is true when we say, “okay, now tell a great story.” Telling a great story is hard. (In fact, that’s why companies like Rip Media Group exist at all.)
You can tell a story using a character your employees follow through the video, you can use quotes and famous presenters that your employees will relate to, and much much more. However, your first priority should be to appeal to emotions.
An appeal to emotion will keep your employee training engagement better than any other trick you can dream up.
2. Use a Format Your Employees Can Easily Follow
No, this doesn’t mean that you can get away with a PowerPoint presentation for your employee training and development. You need to use a unique and structured approach that grabs attention and holds it.
Video formatted into chapters or interactive video are both promising formats you can take advantage of. An innovative and structured format is the best-supporting element that you can give to a story.
If you’ve ever told a joke that flopped worse than a fish-out-of-water, then you understand the importance of structure and delivery.
As we stated in an article in Advisors Magazine, “an unprecedented 42% of the U.S. labor force is now working full time from home.” It’s more important than ever to promote structure in your employee training plan.
3. Keep Your Training Videos Short
Finally, your training videos have to be short.
Follow a general rule of 3 major takeaways or 4 minutes. For example, our video production course Lights, Camera, Sales: The Masterclass uses 10 lessons that vary in length from 5-10 minutes. Each of those lessons breaks down into clearly marked, 1-2 minute sections that zoom in on specific sub-lessons.
Chunking your information makes a complex subject easily digestible.
Another excellent example of this concept is this blog (wow)! Notice that no paragraph is more than 3 sentences long and that the sentences are mostly short and simple. We’re also addressing YOU directly to make things more personal.
Make Better Training Videos or Die Trying
Perhaps you’ve heard the phrase “K.I.S.S.” or keep it simple, stupid. The simpler you can make your core messages, the better.
Tell a visual story, format your media in new and exciting ways, and keep things short and sweet. After all, Powerpoints and conference rooms are sooooo 2019.
Want help with your new training videos? Why not reach out? We offer free consultations.