We get it – everybody likes a good cartoon. Yes, even now as an adult, there’s nothing much more fun than watching Elmer chase Bugs or Wile E. fail to catch the Roadrunner. And how about how hilarious it is to watch Tom blow up Jerry? Now THAT’S comedy.
But have you ever thought about how the style of animation fuels your level of entertainment? Like, what if Tom and Jerry were drawn in stick figure style? Probably doesn’t do much for you.
Animation style is a question we get a lot here at Rip Media Group. Not as it relates to our favorite cartoon, of course, but in terms of what’s better for a company’s brand and your video marketing needs.
WHAT DOES YOUR BRAND LOOK LIKE
First of all, it’s important to consider where you’re at before you start any video marketing campaign. Who are you? What do you want to say? And to whom do you want to say it? Before you make a video, you very likely have some kind of branding in place.
And, since video is such an important medium, what does that branding look like?
When you dip your toe into the video waters – or dive in head first – it’s important to have a look that you can replicate in video form. You don’t want your video – whether in whiteboard animation form or motion graphic – to look like the company that’s producing it. It needs to look like you!
TELLING A CHARACTER’S TRUE STORY
Now let’s get into some specifics regarding whiteboard animation and motion graphic animation.
Whiteboard animation is very good at telling a true story. It can tell the journey of a character in a digestible and interesting way (and you don’t have to spend the time and money filming the actual person).
The character can move through a path, even if it’s over the course of time where we see their hopes and dreams, their pains and triumphs, and then ultimately their solution or success.
Motion graphic can certainly do the same, but…
FACTS AND FIGURES AND DATA – OH MY
… it’s a little bit better if you’re talking about some facts and figures and data. Motion Graphic animation also tackles serious and complex points very well. It handles “dry” and “to the point” very well.
Whiteboard animation is more suited for lighthearted whimsy.
If your company or product represents something that’s serious, since it’s more character based, you can lighten it up with whiteboard animation.
CREATE ANY WORLD
Meanwhile, the motion graphic style has a great advantage with colors and branding and the ability to really create any world that you want to with facts and figures, as you can with motion, and design to really capture people’s imagination in ways that they haven’t thought of before.
At the end of the day, they both have great advantages and subtle shortcomings. To learn more or to figure out which works best for you, contact Rip Media Group and we’ll be happy to help.