So you’ve had Rip Media Group create your whiteboard animation video; your customers are excited about what you’re offering and now they want to buy your products. There are many ways for you to sell your products online and you’ve got lots to offer – what are some of the best ways to get them out there?
Facebook isn’t just a great place to keep up with family and friends. You can use its interface to reach millions of people and using their Dynamic Product Ads services, you can round up everything you sell into one ad – then target who you want.
Facebook dynamic product ads give advertisers the ability to dynamically generate multi-product ads to both website visitors or app users. A multi-product ad is useful when you have a full catalog to promote (but you can still use single ads too). And the benefits include increased relevance, scale, cross-device usability, and the fact that they’re always on! 24/7!
So what do you need to know to create effective ones? Here are the three relatively easy steps.
First, you’re going to want to upload your product catalog to Facebook Business Manager and include Product IDs in Pixel or App events. This means creating feeds and for a full overview on how to do that, head here.
Secondly, you need to create a Product Ad set and an ad template that, based on your product data, will be rendered dynamically. This will include fields such as title, description, availability, and price. Once those things have been determined, just fill them out – it’s really that easy.
Finally, the Dynamic Product ad will then render the right product – or products – to the right person across any and all devices they are using. That means your ads will go out to the consumer base you’ve hand-picked, and wherever they are and whatever time it is where they are, they will have access to your merchandise.
And voila! All your ducks are now lined up! Once your dynamic product ads are running, you can learn how individual products are performing by calling Ad Report Stats with a breakdown by Product ID. Along with a solid marketing video or whiteboard animation video that we here at Rip Media Group can create for you, here’s hoping Facebook brings you many happy customers.