Why Use Whiteboard Animation in your Explainer Videos?

Whiteboard Animations

Whiteboard animation has become one of the best ways to get noticed in the online marketing world. This is due to the fact that you’re able to draw attention to your brand in ways that cannot be matched by traditional methods. Now, if you add cats into your video, we’re talking a whole different ball game. Explainer videos are a great way to demo a new product or service. YouTube is the 3rd most viewed website in the world, and it is also the 2nd largest search engine in the world. Trust us, there’s a lot of cats on there.


Your audience wants video, and this is backed up by the numbers of people flocking to video sites like YouTube on a daily basis. Video is 50-times more search-friendly than text, and by 2015, ninety percent of all online traffic will be video. The average viewer online today watches a minimum of 20 hours of video per month. Please recline in your seat and think about that for a moment.

These statistics should be enough to convince anyone that video is the best solution for any brand message. When it comes to types of video, animations are considered one of the best ways to captivate an audience and to gain attention for your idea or product.


Here are some of the advantages of using whiteboard animation technology which you cannot get from other types of video.

  • It gets your message across in a shorter amount of time than “talking head video” or other forms of video.
  • Whiteboard animations are easier to produce because you do not have to recruit as many “talent” such as actors, musicians, and other cast and crew members.
  • It enables you to plan in analogue and design the old-fashioned way, then use the new technology to create a more dynamic and captivating message for customers.
  • Whiteboard animation is a great infographic with sound and motion. You can take a lot of information and put it into a compressed format that viewers can see and take in within a relatively short period of time.

These are just a few of the reasons you should use whiteboard animation for your explainer videos, corporate videos, and other videos for your business. Animated videos grab the attention of the average viewer faster than any other form of video, all while engaging viewers in ways that other types of video cannot.


Whiteboard animation used to be something only large companies could afford to do. But now there are enough tools available for small businesses to create and distribute their own whiteboard animated videos within a limited budget.

It’s never too late to start getting your brand recognized in front of the masses and watching your business grow from a concept to a household name. Everything big starts with just one step.

If you would like help producing your video, our production team would love to work with you. Just reach out to us at www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals. Or start with a creative brief at http://ripmediagroup.com/creative-brief.