Free · the first 30 pages
100 Reasons
Buyers Say No
A deal you should have won just died. Here's the exact reason it happened, and what to do about it. Read the opening free.
Story · Assets · MachineThe method behind the pitch
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A hundred ways a deal quietly dies.
Most sellers are committing five or six of these right now and don’t know it. A taste of what’s inside:
Reason 01
Buyers don’t say no to your product. They say no to your story.
Reason 03
Sameness is a tax. You pay it on every deal until you fix the words.
Reason 12
Logic justifies the purchase. Emotion makes it.
Reason 34
Price is never the reason. It’s the reason they give you.
Reason 40
Your champion isn’t your buyer. They’re your co-writer.
Reason 58
Five seconds to hook. If the first frame is your logo, you already lost them.
Reason 76
“We already have someone” isn’t a no. It’s a request for a reason to switch.
Reason 80
Every objection is a story you didn’t tell.
Reason 95
Your website looks like a risk. They won’t say it, they’ll just close the tab.
Reason 100
Fear is the quietest no. Answer it and the other ninety-nine get easier.
Forrester says 7 in 10 buyers think every vendor in your category looks the same. This book is how you climb out of that box.
One method, three moves.
Story
Say the one thing only you can say, so a buyer can tell you apart in a sentence.
Assets
Build the room, the video, the message that carry the story while you sleep.
Machine
Repeat it everywhere, on purpose, until it sells without you in the room.
Start with the first 30 pages.
Maury Rogow · Rip Media Group · whybuyerssayno.com
The guy your competitors hope you never call.
The guy your competitors hope you never call.