Some of you might be thinking, “Why bother? It’s just another boring requirement.” But you couldn’t be more wrong. With the right blend of strategy and creativity, corporate videos can become your brand’s golden ticket. Think Oscars, but for businesses. Okay, maybe not that glam, but you get the idea.
1. Story is King in Corporate Videos
Do you know what everyone hates? Boring corporate jargon. You know what they love? A darn good story. Whether it’s the heartfelt journey of your brand from the basement to the big league or the real-life testimony of a client whose life was transformed by your product, there’s always a story lurking. Unearth it.
Let’s talk specifics. Instead of saying, “Our software increases productivity,” show a day in the life of John, a beleaguered manager, before and after using your software. It’s all about human connection.
Seen those 3D Explainer Videos from Rip Media Group? That’s what we’re talking about! A seamless blend of story and artistry to get the message across.
2. Quality Over Quantity
Let’s get this straight. No one’s saying you need to blow your entire budget on the fanciest gear. But a pixelated video with inaudible sound? Yikes. You might as well hand out napkins with scribbles as business cards.
A well-lit scene, crisp audio, and clear visuals make the difference between a video that gets shared and one that gets shamed. And if you’re looking for inspiration or just want to see how high the bar is set, Rip Media’s motion graphic showcase is a masterclass.
3. Know Your Audience for Effective Corporate Videos
Who are you talking to? This isn’t a rhetorical question. Picture them. Are they fresh-out-of-college newbies or seasoned industry pros? Your video should cater specifically to them.
If you’re aiming at executives, maybe drop the memes and up the data. Speaking to the general public? Ditch the jargon, and add some humor. The key? Tailor your content so that your viewer feels seen and understood.
4. Engage with Actual Humans
Look, charts and graphs have their place (somewhere… maybe). But if you want to tug at heartstrings or even just keep your eyes open, you need humans. Real, relatable, and sometimes even flawed individuals whom viewers can connect with.
How about featuring Sarah from accounting who overcame challenges using your new software? Or Tom, the intern, navigating his first big project? Heck, even customer testimonials can be gold. For a deeper dive into human storytelling in marketing, this article on why video marketing and storytelling are essential is a must-read.
5. The End Goal
Before hitting the record button, ask yourself, “What’s the point?” Because trust us, there should be one. Whether it’s boosting sales, creating brand awareness, or training new staff, there should be a clear, identifiable purpose.
Your audience should finish your video with a clear sense of what to do next. Subscribe? Buy? Share? Make the call to action evident and compelling.
6. Ditch the Monologue; Embrace the Dialogue
In the traditional sense, most corporate videos can be summed up as: “Here’s what we do. Aren’t we great?” But, who decided that a one-way conversation was the way to go?
Flip the script. Engage with your audience by posing questions, creating interactive segments, or even hosting live Q&A sessions. Get your audience involved. It’s one thing for you to sing praises about your company, but when your customers join the choir, it takes the tune to another level.
7. Harness the Power of Music
Think of your favorite movie moments. Got them? Now, imagine those scenes without music. Not as impactful, right?
The right track can evoke emotions, highlight key moments, and keep viewers engaged. On the flip side, a mismatched or overly dramatic track can be downright comical (and not in a good way). So, invest time in selecting the right score for your video. Think of music as the unsung hero (pun intended) that amplifies your message.
8. Leverage Social Media Teasers
You’ve created this stellar corporate video. Now, how do you ensure eyeballs on it? Enter social media teasers.
Create short, snappy snippets of your video to share across your social platforms. These teasers can build anticipation, drive traffic, and even initiate shares and comments. Oh, and while you’re posting these teasers, remember hashtags and engaging captions. Think of it as the trailer before the big movie release.
Key Takeaways:
- Narrative is Everything: Ditch the drab and embrace storytelling.
- Quality Over… Everything: Don’t skimp on production values.
- Tailor to Your Tribe: Know your audience and speak their language.
- Humans Connect with Humans: Feature real people, not just numbers.
- Clarity of Purpose: Define your end goal. Make viewers know what to do next.
- Concise Content is King: Don’t test patience; respect time.
- Dazzle with Visuals: Dynamic visuals keep eyes glued.
- Keep it Real: Authenticity is your trump card.
Your Action Items:
- Content Audit: Evaluate existing corporate videos. Which adheres to the above principles? Which don’t?
- Storyboarding Session: Schedule a brainstorming session. Draft a potential storyline for your next video.
- Reach Out to Experts: Consider contacting professionals, like Rip Media Group, for guidance or production.
- Feedback Loop: After releasing your next video, gather feedback. Refine, repeat.
Crafting a compelling corporate video isn’t some insurmountable task reserved for the Spielbergs of the world. With a bit of strategy, creativity, and (let’s face it) common sense, you can turn even the most mundane topic into a must-watch masterpiece.
Now, armed with these insights, are you ready to change the corporate video game? If you’re feeling overwhelmed or just want some pro-level input, we’ve got your back. Dive deep, get your hands dirty, and when in doubt, contact us at Rip Media Group. We’re here to elevate your content to award-winning status. Let’s make some video magic together.
Three things you can do to keep fast track of your learning:
- Connect on Linkedin as I share valuable lessons weekly.
- Grab your FREE guide about the 6 Stories You Need to Make Money.
- Check this Masterclass and learn how to address your customer’s pain points and create a masterful, brand story that engages, and sells – even while you sleep.