Look, I’m not here to coddle you with sweet words about how incredible explainer videos are. But guess what? They’re the silent assassin in your marketing arsenal that you’ve been mindlessly ignoring.
1. Ditch the Gibberish, Splash Some Reality with Simplicity
Remember those technical datasheets or sleep-inducing product documents that nobody gives a second look at? Yeah, those. Explainer videos flip that narrative on its head. We’re talking about visuals, animations, and words fused together in a symphony that doesn’t just explain – it sells. 3D Explainer Videos from Rip Media Group illustrate how complex processes or products are broken down into bite-sized, comprehensible chunks.
Example That’s Not Boring as Hell
Imagine a SAAS company, SoftwareSlick, with an intricate cloud-integration tool. A 2-minute explainer video takes users through a journey from chaos to order, visualizing data moving smoothly through clouds rather than stuttering through a 10-page how-to guide. Result? A viewer who gets it and, more importantly, wants it.
2. Emotion, Damn It! Sell it With Feelings, Not Features
Wipe that smirk off, because emotion sells. So, your explainer videos better be wrapped in a bloody good story that punches your audience right in the feel-goods. Your product is the hero that swoops in solves the problem, and saves the damn day. It’s not just a tool; it’s the freaking Excalibur!
Tangible Proof, Since You Need It
Look at this case. Businesses explain their service, hitting pain points, evoking relatability, and voila – the emotional connection is forged. It’s not just a video; it’s a narrative with a problem, solution, and a happily ever after, all neatly packed in a visual treat.
3. Explainer Videos and SEO: Unholy Alliance or Match Made in Heaven?
Betcha didn’t see this one coming. But your explainer video isn’t just a pretty face. It’s a powerful little SEO beast that’s gonna help you skyrocket those Google rankings. More time spent on your site and engaging valuable content? Google’s gonna love you.
Why Video Marketing and Storytelling Are Essential showcases precisely why this isn’t just essential; it’s damn near compulsory. It’s not sorcery; it’s algorithms and user engagement dancing in a perfect tango.
4. Retention, Remember That Word Because Your Audience Will
Explainer videos are the clingy ex of content; they stick in the minds of viewers like gum to a shoe. 90% of the info transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. It’s not rocket science. It’s easier to remember a catchy, visually appealing video than a drab block of text.
Quickie Example Just for Kicks
Recall the Dropbox explainer video? Simplistic visuals, clear message, and an uncomplicated overview of the service. It’s credited with helping Dropbox become the giant it is now by boosting conversion by a whopping 10%. And yeah, that was millions in additional revenue.
5. CTA: Explainer Videos and the Gentle Nudge of Persuasion
You’ve gotten their attention, pulled at their heartstrings, and lodged your message into their brain. Now what? A compelling Call to Action (CTA) in your explainer video isn’t an option – it’s a necessity. Your audience is on the hook, and your CTA is the gentle nudge that tips them over the edge into conversion.
A CTA That Doesn’t Suck
Rather than a lazy “Sign Up Now”, imagine a CTA that says “Begin Your Hassle-Free Journey Now”. The latter not only compels action but also reassures and relieves a pain point.
Time to Boost Some Conversion!
Enough with the theory; let’s carve this beast into actionable chunks because reading without action is like fishing without a net. You ain’t catching anything.
1. Evaluate Your Damn Product
Identify the complex, snooze-inducing parts of your product or service that desperately scream for a simplified explanation. What parts typically have people’s eyes glazing over?
2. Scribble That Script
Craft a script that doesn’t just explain but seduces the viewer into believing your product isn’t a want, but a need. Go beyond logic; tap into emotions and scenarios where your product isn’t just useful; it’s the hero. Use this as a guide to see how to enchant, not just inform.
3. Seek Professional Help
Yeah, you heard me. Don’t go fiddling around with an iPhone and freeware editing tools. Your product deserves better. Seek professional help like the folks over at Rip Media Group to animate your story the right way.
4. SEO, Because Google Needs to Notice You
Optimize the living hell out of your video. Keywords, backlinks, the whole shebang. Engage with SEO guidelines that ensure Google doesn’t just notice you, it adores you.
5. Launch and Promote Aggressively
Post that baby everywhere – your website, social media, email newsletters. Track, analyze, rinse, and repeat.
Still Here? What Are You Waiting For?
Sitting pretty and not taking action is a surefire plan to stay exactly where you are. So, if you’re content with invisibility, by all means, proceed. But if you’ve got a fire lit under your ambitions, it’s time to move!
Contact Us – NOW!
We don’t just create explainer videos; we craft stories that surge conversion rates and skyrocket your brand into the damn stratosphere. Your product isn’t mundane, and your explainer video sure as hell shouldn’t be. Let’s create a visual narrative that’s not just seen but converts. Because in the end, if it doesn’t convert, it doesn’t work. Let’s make yours work – hard.
Let’s not just boost those conversion rates; let’s obliterate your previous benchmarks. It’s not just about explaining; it’s about transcending. Let’s create explainer videos that don’t just work; they conquer.
Three things you can do to keep fast track of your learning:
- Connect on Linkedin as I share valuable lessons weekly.
- Grab your FREE guide about the 6 Stories You Need to Make Money.
- Check this Masterclass and learn how to address your customer’s pain points and create a masterful, brand story that engages, and sells – even while you sleep.