Did you know that video marketing can help take your business to new heights? While television advertising used to be the go-to option for businesses looking to reach a wider audience, those days are behind us.
Now, online video is king – and for good reason. Not only is online video viewership growing year after year, but videos also have a higher engagement rate than any other content type. So how can you start using video in your marketing strategy?
Continue reading as we explain video marketing through the customer journey, so you can see how it can benefit your business. Trust me – this is one trend you don’t want to miss out on!
How to Get Started With Video Marketing?
Let’s talk about how you should be using Video Marketing throughout the entire Customer Journey – all the way to Conversion and beyond.
I’ll start with a question for you: how easy is it for your customers to buy from you? I can’t answer that for you but I can tell you that making it easy is about getting the best message to your customers at exactly the right time with the right story. And to do that requires mapping out a path for them.
I’ll also tell you that the path designed to guide prospects to becoming customers is paved with great videos. And that your visual story has to be different for every one of these stages to guide prospects to become buyers.
YOUR VIDEO BREAKTHROUGHS ARE HERE:
First Stage: Attraction & Capture phase
In the first stage, your prospects know nothing about you. This is the Attraction phase. You can attract a customer to your website or make a phone call to you with videos based on Facebook, YouTube, Google, and your partner and affiliate sites.
If people are attracted to what you created, then they’re going to start on the Customer Journey. You have to point out the pain that they have – and – you also have to show that you can solve it. Then, you need to show that you’re uniquely qualified to solve it.
Now the buying journey really begins.
On your landing page, you have a more detailed explainer video or product video that shows the look and feel of the ad they saw before. It must be consistent.
The goal here is to see if your customer is really interested, so you need to get them to give you their private contact information. You’ve got to pack what you’re giving them with value. Provide more value, and it’ll be easy for them to share that information with you.
Second Stage: Nurture phase
The next step is to Nurture that prospect through the path. They want to learn more now. You’re going to need videos with deeper dives into the product. How it makes them better, faster, stronger, thinner, and healthier.
They’re going to need social proof as well. You’re going to have to have customers give testimonials and put those out there on your website so that they can trust not just you, but the people that have already purchased from you. There’s nothing better than having other people talk about you instead of having you talk about yourself.
The next step is to Nurture that prospect through the path. They want to learn more now. You’re going to need videos with deeper dives into the product. How it makes them better, faster, stronger, thinner, and healthier.
They’re going to need social proof as well. You’re going to have to have customers give testimonials and put those out there on your website so that they can trust not just you, but the people that have already purchased from you. There’s nothing better than having other people talk about you instead of having you talk about yourself.
Third Stage: Education phase
The next step is going to be massive education through the consumption of content. Your prospects are going to start looking around everywhere at you and your competitors. You’ve got to be the one that’s educating them the most through How-To videos, product videos, and the results they’ll get.
Most of these steps are done without your salespeople. Five years ago, your outbound and inbound salespeople could handle this. Today, everybody’s collecting all that information on the web via Google and Bing.
Fourth Stage: Conversion phase
The next phase is the Conversion. They decided to become your customer. That’s great! To show the appreciation right off the bat so they have no buyer’s remorse, send them a ‘Thank You Video’ and the next steps in the kickoff process, and explain what’s coming next and how it’ll benefit them.
You don’t want to lose them now.
You want to keep that customer for life. Customers that buy from you repeatedly are 700% LESS expensive than finding Top of Funnel prospects.
In Summary:
Now that you’ve got a happy customer, it’s also time to start that cycle again and expand on the relationship. You can’t just throw the same product at them again because now they have a need for the next step in their customer journey.
So what do you have in your portfolio that helps them do the next thing that helps them out? That’s what you need to start cross-selling and upselling and add value to them the entire way.
So the entire customer journey is extremely important, and you’ve got to get the right message with the right story at the right time to your customers and prospects.
So take a look at the Customer Journey from Attract, Capture, Nurture, Educate, and Convert. Then the upsell and cross-sell start them on the journey again.
If you need help putting your customer map together, give us a call or visit us at www.ripmediagroup.com. We’re happy to help out.
OUR MISSION:
INSPIRE YOUR AUDIENCE
TO TAKE ACTION
