The driving force behind any business is marketing.
It is the one constant in a sea of change. Whether your product is the latest gadget or a new way to stay healthy and fit, you need an audience. You need people to buy what you’re selling. In the ever-changing landscape of business, marketing has taken on many different forms. But one form that has revolutionized the way companies reach their audiences is digital marketing and especially video marketing.
With the advent of the internet and social media, businesses have been able to reach a wider audience than ever before with a fraction of the effort and cost of traditional marketing methods. Commercials like the Apple 1984 classic were $1million, THEN (today that is a cool $2.8 million). While there are many different ways to win eyeballs, some campaigns have been so effective that they’ve become the stuff of legend.
From Old Spice to Nike, these are the most successful digital marketing campaigns in history, in my humble opinion. Yes, we ride the new wave of digital marketing and sales to help our customers in a rapidly developing digital marketing world, and, it can be hard to keep up with the latest trends.
One thing never goes out of style, it’s creativity.
That’s why we’ve rounded up ten of the most successful digital marketing campaigns in history, spanning a wide range of industries and markets. These brands have one thing in common: they know how to capture their audience’s attention and keep them coming back for more. So whether you’re looking for some inspiration for your next campaign or just want to see what the competition is up to, read on for the ten most successful digital marketing campaigns in history.
1. Nike - "Just Do It"
Nike’s “Just Do It” campaign is one of the most iconic and successful marketing campaigns of all time. The simple but effective slogan has been used in Nike’s advertising since 1988 and has helped to make Nike one of the world’s most recognizable brands. The campaign has been so successful that it has been spoofed and parodied many times, but Nike’s original spot is still the most famous.
2. Apple - "Think Different"
Apple’s “Think Different” campaign, a simple but effective slogan was used in Apple’s advertising from 1997 to 2002 and helped to position the company as a creative and innovative force in the tech industry. The campaign featured some of the world’s most famous personalities, including Mahatma Gandhi, John Lennon, and Albert Einstein, and helped to cement Apple’s reputation as a brand for thinking outside the box.
3. McDonald's - "I'm Lovin' It"
McDonald’s slogan “I’m Lovin’ It” was first introduced in 2003 and has been used in McDonald’s advertising ever since. The campaign has been hugely successful, helping to increase brand awareness and sales for McDonald’s around the world.
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4. Coca-Cola - "Share a Coke"
Coca-Cola’s “Share a Coke” campaign launched in 2013, saw Coca-Cola bottles and cans being sold with people’s names on them. The aim of the campaign was to encourage people to share Coke with their friends, and it was a huge success, with people all over the world sharing photos of their personalized bottles on social media.
5. Amazon - "Prime Day"
Amazon’s “Prime Day” campaign is an annual event, which offers exclusive deals and discounts to Amazon Prime members, has been running since 2015, and has become one of the biggest shopping days of the year. Prime Day is a great example of how a marketing campaign can be used to drive sales and grow a brand.
6. Old Spice - "The Man Your Man Could Smell Like"
Old Spice’s “The Man Your Man Could Smell Like” campaign is one of the most popular and successful viral marketing campaigns of all time. The campaign, which featured a shirtless man with a deep voice, was first aired in 2010 and quickly became a sensation. Old Spice followed up the success of the original ad with a series of other viral ads, cementing the brand’s reputation as a master of marketing.
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7. Dove - "Real Beauty"
Dove’s “Real Beauty” campaign was launched in 2004, and featured women of all shapes and sizes in its advertising, in an effort to celebrate real beauty. The campaign was a huge success, helping to increase brand awareness and sales for Dove.
8. Burger King - "Whopper Sacrifice"
In 2009, Burger King launched the “Whopper Sacrifice” competition, in which one lucky individual could win a free Whopper burger by deleting 10 friends from their Facebook account. The campaign was a great success, with over 1 million people participating.
9. GEICO - "Hump Day"
The 2013 “Hump Day” campaign from GEICO is one of the most successful marketing campaigns in recent memory. The series of short films, which starred a camel named “HUMPY”, helped to increase brand awareness and sales for GEICO.
Conclusion:
So there you have it: some of the most successful digital marketing campaigns to date. As you can see, these campaigns are creative, relevant and capture their audience’s attention in a big way. What do you think of the list?
Take some inspiration from these examples and get creative to make your own successful campaign. You can generate a buzz that will last for years if you think outside the box.
If you need help getting started, don’t hesitate to contact us. We’d be happy to help you brainstorm ideas and develop a strategy that will make your brand stand out from the competition.
OUR MISSION:
INSPIRE YOUR AUDIENCE
TO TAKE ACTION
