Motion Graphic Animation
Motion graphic animation videos are a huge hit in today’s video and overall marketing strategies. You might ask yourself, why is that so? There are plenty of reasons on why more businesses need motion graphic animation videos. For starters, they tend to get the client’s message across in a creative and efficient manner. Agencies and other clients who need to market a service, product, or idea, often find themselves wondering what the best route to take is. Motion graphic animation videos take ordinary explainer videos to the next level. Early in 2014, Rip Media Group created a motion graphic animation video for “Knowre,” an online adaptive learning program designed to provide students with an engaging learning experience. This video is a great example of why this form of video marketing is vital in getting your services to the next step.
Just as “Knowre” promises students for a fun and unique learning experience, the video created for them displays the same premise. Right from the start, the audience is exposed to expressive and fun looking characters. Many traditional motion graphic animation videos deal with figures that try to resemble actual people. But this method is not the best approach when connecting to the viewer. Rip Media Group created these characters with the thought in mind that characters that move and express emotions are more engaging than shapes and figures. Elements such as these create for a more inviting and light-hearted video. These are characteristics that many viewers can relate with. Thus, creating an overall successful video.
Once the introduction of the video is complete, we swiftly move onto the “Knowre” world. Taken from the classroom, the characters now inhabit a creative and fun landscape. This landscape helps further explain the purpose of the service, and how students can excel with practice. Not only does the service benefit students, it also helps the teachers. Rip Media Group carefully crafted scenarios within this world where viewers are able to witness how each side benefits from using “Knowre.” The characters portray emotions such as younger students would, or how teachers would react to the service. This allows people to get a sense of what “Knowre” can do for them. This makes the video more intriguing and appealing. That’s the key in creating any sort of video marketing!
Other elements such as music and voice over only strengthen the piece even more. The music is whimsical and fun, just as the overall concept tends to be. Because of this, viewers enjoy the video from start to finish. The voice over dictates the tempo and overall feel of the video. She does an excellent job in capturing the essence of “Knowre,” and gives viewers confidence to experience the service first-hand. All of these artistic choices make for an excellent and successful motion graphics animation video. There is no question that this video proves as a huge success for “Knowre,” and to all the people who have bought into the brand. It’s a win-win scenario!
If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals.