Whiteboard animation and RSA-style videos are becoming increasingly popular marketing tools for businesses and organizations. With just the words “whiteboard animation” into Google, you’ll get over 4 million results. Video scribing and speed drawing have suddenly become a sought-after talent among marketing firms everywhere – why?
People want information in the simplest, most easily consumable format feasible. If you want to effectively promote your company’s ideas and concepts, a guy in a suit standing in front of his accolades and credentials isn’t usually going to cut it. Whiteboard animation is really effective when it comes to this:
1) Whiteboard animation is relatively simple to produce.
You’ll need a whiteboard, a fast-drawing artist, bright lighting, and a clear visual concept. Whiteboard animators are creative, knowledgeable people capable of bringing your ideas to life.
You may now have a visually instructive film that not only is simple to create but also should cost less than your normal promotional video to produce when you mix in a good narrative. Whiteboard videos are a generally more cost-effective way to market your products or services.
2) Whiteboard animation is highly engaging.
People are used to watching television, so they know how to sit down, be quiet, and pay attention. Whiteboard videos are fast-paced. They’re lively, fresh, and interesting to say the least!
Whiteboard animation videos are eye-catching in that they’re refreshingly well-done productions, for the most part, so your viewers are more than likely to watch your video all the way through.
Whiteboard animation takes this one step further by drawing the viewer into the video itself. By involving them in the creative process, you keep their attention focused and engaged throughout the entire video – no easy task.
3) Whiteboard animation is versatile.
One minute, you can have a tutorial on how to use your product; the next, you can be given a tour of your company’s facilities. Because whiteboard animation can be so easily tailored to specific needs and purposes, it’s an extremely versatile medium that can be used for a wide range of marketing activities.
Whiteboard animation videos can be used on website landing pages, in email marketing campaigns, and even at live events.
4) Whiteboard animation is memorable.
In a world where people are bombarded with ads and commercial messages all day long, it’s more important than ever to create something that will stick in people’s minds. Whiteboard animation videos are both fun and informative, which makes them highly memorable.
The combination of visual and auditory stimulation that whiteboard animation videos provide ensures that they’ll be engaging and effective on a variety of different platforms for years to come. Whiteboard animators are creative, knowledgeable people who can bring your ideas to life.
5) Whiteboard animation is cost-effective.
You don’t need to spend thousands of dollars making an expensive commercial or expensively produced web video. Whiteboard animation is a great way to get your message out there without breaking the bank.
Some whiteboard animation firms do charge high prices, but there are many more that offer quality work at a fraction of the cost of traditional video production companies. Whiteboard animation videos can be used on website landing pages, in email marketing campaigns, and even at live events.
6) Whiteboard animation is easy to share.
Because it’s short and attention-grabbing, whiteboard video clips can be easily shared across all sorts of different social media platforms – YouTube, Vimeo, Facebook, Twitter, and more! Whiteboard animation videos are viral in nature. This makes them a great way to reach a large audience with your marketing message.
7) Whiteboard animation is fun.
When was the last time you watched an ad and actually enjoyed it? Whiteboard animation videos are fun and engaging, which means people are more likely to watch them all the way through.
Whiteboard animation takes this one step further by drawing the viewer into the video itself. By involving them in the creative process, you keep their attention focused and engaged throughout the entire video – no easy task.
8) Whiteboard animation is efficient.
Even for a five-minute-long whiteboard animation video, it’s possible to produce a finished product in less than 24 hours. Whiteboard animators are creative, knowledgeable people who can bring your ideas to life.
This quick turnaround time makes whiteboard animation an ideal medium for last-minute marketing campaigns and urgent announcements.
9) Whiteboard animation is educational.
Whiteboard animation videos are a great way to teach people about new products, services, or concepts. They’re informative, engaging, and highly memorable, making them some of the best marketing tools available.
10) Whiteboard animation is easy to use.
Anyone can use a whiteboard animation video – especially you! Our whiteboard animators are creative, knowledgeable people who can bring your ideas to life. You don’t need expensive equipment or software; all you need is an idea and let our imaginations guide you.
Whiteboard animation quickly became one of the most popular and versatile forms of video marketing. Its combination of affordability, efficiency, and ease of use makes it the perfect medium for businesses of all sizes.
So what are you waiting for? Maybe now you’ll consider whiteboard animation for your company, too!
Rip Media specializes in business video production, including corporate animation videos, online video design, website optimization, social marketing, and more. Please see some of our most recent work here: Rip Media Group Portfolio or start your project today, here: Rip Media Group Creative Brief