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Yes, you too can create an Epic Story for your company and your Video Marketing efforts, and it all starts with the tried and true Hero’s Journey. 

The Hero’s Journey is a common trope used in all storytelling, especially big time

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Imagine if you had to explain to someone how to do a scientific experiment, accompanied by a kit and very scientific-sounding ingredients.  Unless your audience was filled with chemical engineers, they would probably have trouble staying awake throughout your explanation. 

That

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Thermo Fisher Scientific (Whiteboard Animation)