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We know that building your marketing budget to include video isn’t the only way to make your marketing succeed, but research suggests that video is a huge contributor.

According to the digital marketing institute:

97% of marketing professionals say that video helps

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Imagine if you had to explain to someone how to do a scientific experiment, accompanied by a kit and very scientific-sounding ingredients.  Unless your audience was filled with chemical engineers, they would probably have trouble staying awake throughout your explanation. 

That

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Thermo Fisher Scientific (Whiteboard Animation)