Video marketing is a great way to promote your business. It’s engaging, it reaches people where they are (online), and it provides you with an opportunity to get in front of the eyes of millions of potential customers. But like everything else, there are mistakes that can be made when creating videos for promotion.
Here are some common video marketing mistakes that should definitely be avoided if you want your videos to have a positive impact on your business:
1) NOT THINKING LIKE A TV CHANNEL
With the rise in popularity of YouTube channels, as well as an increase in individuals obtaining their videos from online video programming, it’s becoming more vital for video marketers to think and act like a TV station in “the real world.” This entails producing amusing content and features, as well as information. Many established firms, such as Bank of America, Red Bull, and Boeing, are investing in original online video material. They state that when customers share the company’s videos, the investment pays off.
TIP: Video marketing is not all about creating a video and throwing it out there. Make sure you have a strong strategy in mind before getting started because lacking one will likely result in failure.
2) UNDERESTIMATING MOBILE VIDEO
Video marketers are underestimating the power of mobile video. Video searches on YouTube have increased by 50% over the past year, which means this medium is something to take seriously. Video marketing is now more accessible for small businesses with an iPhone or Android phone.
It isn’t necessary to invest in expensive equipment – all you need is a simple camera app and basic editing software. Poorly produced videos can develop credibility issues regardless of their quality, however, the most important thing is ensuring your content runs smoothly on any device, especially smartphones!
Consider how often you check your phone. Every day, more people use their phones than on any other platform. Mobile viewing on portable devices has increased by 330 percent in the last few years. This emphasizes the need for corporate videos and video marketing strategies that cater to mobile users.
3) NOT BEING CREATIVE ENOUGH
Video marketing can be used to show off your company’s personality and creativity. However, many businesses are still relying too much on product demonstrations and not enough on creative storytelling.
The best way to connect with viewers is to make them care about your product or service. This can be done by showing the human side of your company and its employees, telling interesting stories, or using humor.
TIP: Try creating videos that are funny, emotional, or informative. It’s also important to make sure your videos are high quality and professional-looking.
4) USING THE WRONG TONE
When it comes to video marketing, the tone of your content is extremely important. If you’re not careful, you could come across as unprofessional or “salesy.” The best way to ensure your tone is right is to think about who your target audience is and what kind of impression you want to make.
For example, if you’re targeting parents with young children, a light-hearted and humorous tone might work best. However, if you’re targeting business professionals, a more serious and formal tone would be more appropriate.
5) UNFAIRLY COMPARING VIDEOS TO TV ADS
Don’t make the mistake of thinking your video needs to be high budget and slickly produced in order to be successful. In fact, most people are far more likely to respond to videos that feel authentic and “real.” This doesn’t mean you should forgo production values altogether – just don’t go overboard.
TIP: Try not to compare your video marketing efforts to those of big businesses with massive advertising budgets. They have a different goal – to sell products or services. You’re trying to build relationships and credibility with potential customers.
6) NOT USING KEYWORDS CORRECTLY
When it comes to video marketing, many people still don’t understand how keywords work. Just as with any other type of content, you need to use keywords in your videos to help them get found by potential customers.
However, don’t stuff your videos with keywords or you’ll come across as being spammy. Instead, use them naturally throughout your content and make sure they’re included in the title and description of your video.
7) FORGETTING SOCIAL MEDIA
Social media is a powerful tool for promoting your videos. In addition to sharing them on your company’s social media profiles, you can also embed them on your website or blog.
You can also send out email blasts with links to your latest videos and encourage viewers to share them with their friends. Video marketing can be extremely effective when used correctly, but it’s important to remember that it’s only one piece of the marketing puzzle.
Don’t just focus on video marketing as a whole – figure out where your target audience is most active and try to engage with them there.
8) FAILURE TO PREDICT THE FUTURE
Remember why you made the video in the first place and that the goal of all marketing material is to transition it into a sale. Make sure to include a “call to action” at the end of each marketing video message, such as inviting them to download a trial version, contacting your sales team, or purchasing anything.
This is also an opportunity to inform viewers about your company’s contact information. Small businesses may have a hard time achieving success with video marketing, so keep these tips in mind when trying to move forward. Video marketing is the future, and it’s only going to become more important to companies in the coming years.
The best thing you can do is try and master the basics now so that you’ll be ready when it really takes off. It’s important to remember that video marketing is a long-term strategy. You can’t expect to create a few videos and then sit back and wait for the customers to come rolling in. In order to be successful, you need to be proactive and constantly work on creating new content.
9) CREATING A VIDEO PLATFORM ISLAND
It’s important to include other technologies, such as an integrated software program, online membership sign-ups, and social media, into your video marketing plan as well as your company’s overall website and marketing strategy. Doing so will help you to create a video platform island, which can be very beneficial to your business.
A video platform island is a website or group of websites that are dedicated solely to hosting your company’s videos. This can be extremely beneficial, as it will allow potential customers to easily find and watch your videos. It also gives you the opportunity to control how your videos are presented and make it easy to add new content.
10) USING THE WRONG TOOLS FOR THE JOB
Keeping up with the latest technologies is also essential. Make sure your corporate video player on your website does not provide a subpar experience to visitors. However, it does not imply that you can’t use many free services, such as YouTube and others, which are rapidly becoming the norm for major Fortune 500 firms, individuals, and startups. It’s not about spending, but about investing money in the tools that will do the job right.
Video marketing is all about reaching out to your customers where they are and making it easy for them to find you. Video production companies tend to offer the most comprehensive video platforms, so consider investing in one before trying to create your own website or using social media accounts.
Conclusion
Video marketing is no magic, but it’s one of the most useful and cost-efficient ways to promote your business. However, make sure to avoid mistakes that other people before you have already made. Video marketing is a powerful tool regardless of your industry, and if done correctly it can help you make more sales and develop stronger brand recognition.
The key to all of this is to use the best of all of the tools you have at your fingertips to maximize the results you get from your video marketing campaigns.
Our team is always happy to help you put your video together. We enjoy creating motion graphic animation, live-action videos, whiteboard animation/speed drawing animation, and assisting individuals like you in achieving their goals. Video marketing can provide amazing results for your business.
Don’t hesitate to contact us if you have an idea about how we might be able to work together. We’re always excited about the opportunity to hear from you!