The metaverse is still in its early stages. The metaverse is just learning how to crawl; it hasn’t quite learned how to talk yet, and I’m comparing it to a human, an infant to be precise.
It’s so fresh that the metaverse is the next stage in a much broader, more immersive internet, so don’t go thinking you’re going to visit some strange planet, yet. I believe if consumers grasp this first, they will be the target customer right now.
People who are comfortable with wearing virtual reality headsets, people who spend a lot of time playing Call of Duty on screens, and youngsters building Roblox accounts will enter the metaverse then it will start to gain a lot of consumer traffic. Because inside the metaverse, they’re creating things; they’re designing things.
Opportunities you don't want to miss in the metaverse
In the market space, there are potentially millions of consumers and in the not-too-distant future, hundreds of thousands. That opportunity is enormous.
The metaverse, some people describe it as the next-generation internet. It’s using technology that some companies are already familiar with like virtual reality or augmented reality headsets, but they’ll become more common in the years to come. It’s like a meta version of the internet with virtual and augmented realities.
What they’re doing is building it now and we’re finding out what works. It’s not mature enough yet; they’re still working on the core aspects to make sure that when they open it up, the consumers will find something useful or engaging in order for them to continue using it.
There are a lot of companies that have been working on metaverse technology, including the biggest players in the business like Microsoft and Facebook. They know metaverse technology is going to be revolutionary because they’re investing so much time and money into researching metaverse technologies.
The Metaverse is not just one thing; it’s an infinite amount of things because people can build their own experiences and own worlds on top of this metaverse platform which means everything you can imagine right now can be done in virtual reality without leaving your house. So for actors, directors, producers; video production is about capturing moments in time and all these different aspects of filming will likely still exist when the Metaverse becomes our main source for entertainment.
Is Metaverse a Game?
Because there isn’t any well-known metaverse provider other than virtual gaming, this is a frequent misconception. However, inside the metaverse, there is no road or plan to follow yet. You simply need to begin now and you’ll be who you are or what you want to become.
You’ll be able to customize your avatar; you’ll be able to interact with others in order to create things and attend any virtual events that appeal to you. People will be the metaverse, but they need to figure out how these people inside the metaverse can thrive best.
What kind of things do people create in metaverses? They’re creating a variety of games and tools that appeal to their audience. A lot of companies deal with metaverse technology because it’s cheap and efficient for them to build virtual worlds in the metaverse. To respond to the query, the metaverse isn’t simply a game; it’s a world that is always evolving at a rate that we can’t comprehend. It’s almost here!
What's the Metaverse Like Right Now?
From my perspective, metaverse could become ubiquitous very quickly, so the timing here is important. Metaverse technologies aren’t ready yet, but they will be within a day or two at most–but enough time for people to get their feet wet and start participating in them? That opportunity exists right now.
I’ll use Redfox as an example since they created a retail metaverse. They tasked Rip Media Group with creating an Animation Explainer Video to help their narrative be understood by the general public in a successful and exciting way. What I’m talking about when I say “successful” is that this video has managed to attract over 1.7 million views on YouTube alone.
There are several metaverses being built, but what did they create? a shopping mall where you can go to, watch a film with your friends from across the world and collaborate. You can even visit shops and interact with others while watching a movie with friends from across the world. But guess what? If I’ll order a burger at a kiosk right now, the following morning, or even a few hours later, that meal is going to arrive at my doorstep.
When it comes to acquiring stuff in the metaverse, they’re really coming together, and because of that, it’s an immersive internet that feels like an upgraded game with your own inside.
Here's the bottom line.
It’s critical to remember all of this when assessing how far we’ve come since the early internet, as it’s easy to assume that everything will improve and develop in a straight line. There’s no assurance that people would want to hang out without their legs in a virtual workplace or play cards with Dreamworks, Mark Zuckerberg, let alone whether VR or AR.
Want more interesting metaverse stories? Read this next article about Marketing in the Metaverse: How Brand Vendors Are Reinventing It?