Ok, you’ve made a great video production – congrats! But how can you ensure that you’ll get a return on your investment? Fear not, my friends! We have a few secrets to share, 7 secrets to be exact because that’s the kind of people we are. We’re good at what we do and happy to give back to our happy customers!
Without further ado, here are the 7 Secrets to getting ROI from your new marketing video:
1. Remember, SEO Is King
Did you know that most consumers – 89% in fact! – use Google, Bing, or another search engine to find information on products, services, or businesses before they make a purchase? But get this – while doing a search, online video productions gain higher search results than just text or graphic content.
Google’s aim is always to make finding an exact answer as easy as possible. Video is great for this, so it’s emphasized in search results!
You’re already ahead of the marketing ROI game if you’re making SEO-friendly video productions.
2. Maximize Your Impact
According to Dr. James McQuivey of Forrester Research, the value of one minute of video is equivalent to 1,800,000 words! That’s a heck of a lot of virtual trees you’ll be saving!
Furthermore, studies show that if you only stimulate the auditory sense, people retain just 10% of the information you present. However, if you stimulate both auditory AND visual senses, a whopping 68% of information is retained. So make sure those video productions are visually arresting!
3. Cater to High Profile Clients
How does your video production land with business executives and other top spenders in your industry?
Here are some numbers for you: 65% of American executives visit a vendor’s website after viewing work-related online video, 53% of executives conducted a search for a vendor or product/service for more information after watching a video, and 42% of executives made a business-related purchase post-video-watch.
Hello, Mr. CEO, sir – and thanks for watching our video production!
4. Know Where Your Audience Is
As of right now (and these numbers are constantly growing), online video accounts for 50% of all mobile traffic; 40% of audiences access video content via their tablets, 60% access video productions via their smartphones, and 40% will choose another search result if a site is not mobile.
That’s not all! Mobile and tablet shoppers are 3x as likely to view a video than laptop or desktop users. People were over 2x more likely to visit a site upon seeing a video than control subjects who had not watched the video. A Comscore press release states that user-generated video is only half as effective as a professionally-produced video. Did we mention that that’s our business? Making professionally produced videos? Cheeky grin…
Regardless, the sooner you get mobile optimized video, the sooner you’ll see marketing ROI!
5. Know Your Competition's Tactics
76% of marketers plan on adding video to their sites. Online video is the fastest-growing format, so get on it! Stat!
You need to out-produce your competition in quantity or quality of videos to start seeing significant ROI from marketing.
6. Know Your Marketing ROI Pit Falls
The two biggest challenges to content marketing listed by B2B companies are:
- Companies saying their content is not engaging enough
- 20% have trouble producing enough content
7. Know Your Strengths for Marketing ROI
We’ll polish off this list with three marketing strengths you may not have known about.
- According to Forrester Marketing, when marketers include a marketing or explainer video in an email, the click-through rate increases by 200% to 300%.
- Video viewers are 174% more likely to convert.
- 52% of consumers say that watching product videos makes them more confident with their online purchasing decisions.
So there you go! Seven great ways to ensure a good marketing ROI with your video production, courtesy of your friends here at Rip Media Group. And as always, remember – your story starts here!