HOW DO YOU CREATE GREAT VIDEOS?
Start with the experience of feature films and over 1,000 successful brand stories and product launches and add a pinch of process, and a healthy dollop of fun.
We created videos for Ben and Jerry’s Ice Cream. One plays for visitors as part of the Vermont Factory Tour. We added some fun to a history-of-the-company and founders.
Below, you can view our collaborative process step-by-step with the iconic brand as an example at each step.
This is the same Greenlight Production Process we use to create full brand stories from consumer products to SAAS to Pharma and BioScience. Please have a look through the steps, below, with our favorite ice cream as the example, or watch a video about our process, below the steps:
- Week 1 – 2: We Learn What Makes You Special as We Walk You Through Our Creative Brief (click to view)
- Week 2 – 3: We Dive Deeper and Research Your Entire Market and Needs for Advanced Projects (click to view)
- Week 1 – 3: We Create, or Absorb, Your Brand Voice (click to view)
- Week 2 – 3: We Delivery Several Story Treatments from Our Idea Factory (click to view)
- Week 2 – 3: Let’s Get the Script Exactly Right (click to view)
- Week 3 – 4: We Craft a Scene-to-Scene Storyboard (click to view)
- Week 4 – 5: Make an Animated Storyboard Called an ‘Animatic’ for Advanced Projects: (click to view)
- Week 4 – 8 Produce and Deliver Your Amazing Video That Brings You New Revenue* (click to view)
* We can create much faster, even in just days, or much more patiently for regulated industries like BioScience and Fintech.
Click for Our Creative Brief to Start Your Story!