To think that your company/product/service can do its job, grow, increase profits, etc., without video marketing is ludicrous! We know this is a big claim, but just wait while we explain. Companies are engaging their audience with video content now more than ever. Rest assured, though. There are hard and fast states that prove how marketing and explainer videos guarantee ROI, keep a company relevant, and increase revenue and brand awareness.
Video marketing productions from a professional level company (like Rip Media Group *wink*) can do everything from launching a branding campaign to explaining the benefits of what you do to your qualified leads to promoting your next best product. We’ve put together a quick list of five firm and fast reasons why your company needs video marketing to survive in a post-Covid climate:
1. CREATE AWARENESS WITH PRO VIDEO PRODUCTION
Thanks to the share-ability of videos, you can get your message out in relatively quick and easily digestible video production. More people will learn who you are and why you’re indispensable than you’d be able to reach by cold-calling or emailing.
Still, what does information delivery have to do with creating awareness? Good, easy-to-understand content means that people will actually watch the videos that you’re advertising with. The easier your video marketing is to understand, the more likely it will stick with your potential customers through the coming weeks.
2. VIDEO MARKETING WORKS BEST ON ANY PLATFORM
Everyone’s heard of YouTube, so everyone uses it. But there are plenty of other social media platforms that are still under-used and just as potent—Facebook, Twitter, TikTok, Instagram – with more being added all the time. With a video production tailored to these platforms, you will have a greater reach and connect with more consumers than ever before.
Why? Because each and every one of these platforms is pushing toward video as the social media model of the future. In fact, Instagram is currently pushing a video feature that’s laid out suspiciously similar to TikTok’s model. Facebook now has a dedicated tab for only video content, and Twitter is implementing boosts of their own. All of this innovation means one thing, social media platforms will be boosting video content like nobody’s business!
You’ll need to be uploading videos to these platforms for advertising purposes regardless, so you might as well get ahead of the game. Get pro-level video marketing content from a pro-level agency to fill up your feed and reach your customers.
3. VIDEO TESTIMONIALS BUILD TRUST
Create videos to feature your favorite powerful testimonials so that viewers know they can trust you. Show the people behind the scenes – from the salespeople to the C-level to the assistants. Let viewers connect with you because they can see for themselves how real you are. Faceless corporate giants don’t engender trust; smaller companies with an actual face and voice do.
Your customers are more likely to trust people not directly affiliated with your company, so testimonials in your digital marketing tool kit are a powerful selling tool.
4. SUCK 'EM IN WITH GREAT VIDEO MARKETING
You can grab that viewer and never let them go by simply telling a story with a compelling through-line. This, in turn, leads to them sharing your content with others because everyone loves to turn their friends on to a good thing.
Your customers are more likely to buy from your business if they like you and the story you tell. Oftentimes, the personality of your business is just as important to your customers as the products you’re selling. Nothing is better at conveying emotion directly to your customers than video written, directed, and produced by a video marketing agency. We make our living by making you money. Let us lend you our talents.
5. CONNECT EMOTIONALLY WITH AN EXPERTLY SCRIPTED VIDEO
Video productions allow you to use elements you can’t use in regular day-to-day interactions. We’re talking music, voice-over, a finely honed message, and a story that connects. Once you’ve converted your viewer into a customer, you don’t have to sell them as hard because they’ve already bought into your concept. We’ve created an easy guide for you to follow; we call it The Five Emotions that sell. We also cover this concept in our masterclass – feel free to check out that video marketing masterclass here!
Get in touch with us here at Rip Media Group so we can start a consultation to figure out what you want, what you need, and how to get it to you.
Remember – your story starts here