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We know that building your marketing budget to include video isn’t the only way to make your marketing succeed, but research suggests that video is a huge contributor.

According to the digital marketing institute:

97% of marketing professionals say that video helps

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Explainer videos

Inspire with Video

In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and creative imagery.

If you take a look, you’ll notice most of my recommendations for your

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Inspire With Video!

Basics of Explainer Videos

Welcome, all newcomers to the explainer video world.  Your quest may have started with questions like: Are we trying to reach more customers but can’t seem to get them interested in our business?  Is our conversion page still not working? Are

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Explainer Videos: Reviewing the Basics

Whiteboard Video

When you think of whiteboard videos, the phrase “high-tech” might not leap to mind. After all, these marketing standbys have always had a decidedly simple visual style.

However, technology and whiteboard videos seem destined for one another. For one thing, Silicon

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The Marriage of Whiteboard Video and Technology

Attention Video

When you’re one of countless presenters at a convention, it’s hard to get attention. It’s discouraging to watch visitors mill past your booth, oblivious to your banner and brochures.  

How can you grab people’s attention and pull them into your

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Video Grabs Attention at Your Convention!

Tally Weijl

It’s common knowledge in advertising circles that using marketing videos to promote your business or product is one of the most effective ways to bring your offering to life. The world has transitioned to the Internet, and most people have

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Make a Statement with Video

Guide to Explainer Videos

Explainer Videos are a must for today’s B2B content. People are busy: when they’re running their own business or facing a deadline from their boss, they want to know what you do, how you do it and why they should

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A Quick Guide to Explainer Videos