You’re about ready to make your all-important video production. It’s going to tell the world about your company – about what you do and how you do it SO much better than everyone else! (Spoiler alert… because you do!) We’re going to say HOLD UP! Before you dive in head first, you need a game plan. There’s always the chance someone somewhere is going to make a mistake – and we here at RipMedia Group are here today to help you to know when someone is messing up, or when you might need to start re-evaluating your video marketing strategy.
So, shall we get into it? Here we go!
1. Your Video Production is BOOOOORING!!!
You’ve made sure it covers all the business points you have. It couldn’t make what you do any clearer. You’ve polished the script so hard it hurts.
Only…um… is it interesting? This is the internet! People have very short attention spans. Do you know how many people have already stopped reading this blog? Too many! All because they’ve got other pages to click and places to be. No one will wait for you to make your point, you need to take the initiative with a fun, punchy video that gets straight to the point.
So make sure your script is as interesting and imaginative as possible. Only then can you guarantee some semblance of an audience.
Oh, and by the way, how else are you gonna make it “go viral?” The more interesting it is, the more people are going to want to share it.
2. Your BRAND's MARKETING MEssage MAKES NO SENSE!
Okay, we get it, your products were built by people with degrees in Being Brilliant from that really fancy school that the people who went to Yale only WISHED they could get into (*cough* Harvard). The problem? A Lot of education is rarely ever relateable.
So, if you’re going to use all them’ fancy words and tech jargon then your audience – you know, those people without the degrees but with the money – ain’t going to understand you.
Make sure to keep those video production scripts as simple as possible while speaking directly to your target audience.
3. Your Video Production Doesn't Appeal To Emotion
Every good – and we mean GOOD – story or piece of video production connects with an audience on an emotional level. Casa Blanca? Everyone wants to BE Humphrey Bogart. Disney’s Hercules? Don’t tell me you weren’t touched by Herk’s coming of age story. Old Yeller’? We all shed at least one tear.
Great stories (and great video productions) make people laugh. Or think. Or cry. So if you’re going to stand there pointing to your business and all of its wonderful services, make sure your audience gets the feels.
If you get lost, just remember your favorite Disney movie. How did Disney’s animators make you feel what they wanted you to feel? How did they structure their stories? All of these observations can help you shape your video marketing strategy.
4. You Don't Use Your Awesome, New Marketing Videos!
One of the most important things in any video production is a well-defined audience and relentless promotion.
So, you need to put in the leg work to ensure people are going to see it. This means blogging, Tweeting, retweeting, commenting, sharing, Instagramming, Pinteresting, Facebooking, even (god forbid) Tik Tokking. And we’re not talking about after your video production’s been posted; we mean RIGHT NOW. No time is too early to build an audience – and wouldn’t it be nice to drop your video into a pool of people who are all waiting to see it?
Remember – your story starts here.