Why do videos fail? AKA: How to make sure your videos are great! (Video Marketing #3)


Just about everyone says they can make a video, but that doesn’t mean it will work for you.

You really need videos that do a job…that INSPIRE… TRAIN… EDUCATE… that replace phone calls and questions.

Quality video saves people time… it speeds your prospective customer to a sale, faster.

Want to know the secret to creating a stand-out video?

Secret story formula, The STUFF from Rip Media Group on Vimeo.

Companies often think they must have data points as key points in a video. But what they really need is an emotional touch.

Data strays; story stays. Move someone and they remember it … and they talk about it … and they share it!

How do you get that magic emotional essence in YOUR STORY?

The S.T.U.F.F.

It’s an acronym we created and use all the time in our production room. When we’re creating scripts and concepts, we ask each other, “What’s the STUFF in that video? What’s the STUFF in that script?

What’s the STUFF? It’s what’s Sexy, Touching, Unique, Funny, or elicits Fear in the hearts and the minds of the people watching.

As always, we’re here to help you discover THE S.T.U.F.F. in YOUR STORY!

Give us a call or send us an email today!


Have a look at our creative brief to help you understand what makes you unique:

Creative Brief

Help out a friend with their next video project by recommending Rip Media Group and get a reward worth $400!

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