Whiteboard Animation Video
What makes whiteboard videos so unique and engaging? Perhaps the simple answer is that this form of media is not often seen in marketing strategies. But when the viewer is exposed to whiteboard animation, they often find themselves smiling from start to finish. Without a doubt, whiteboard animation takes viewers on a visual ride. The drawings start as abstract images and progress into characters, objects, and other story elements. Early in 2014, Rip Media Group created a whiteboard animation video for “Manatt Digital Media.” This whiteboard video is a prime example of why this form of media is sought out by many viewers.
There are several creative aspects that allow this whiteboard animation video to be so good. For starters, the drawings come to life. Right off the bat, viewers are exposed to the magic behind the art. This allows viewers to interact to what’s on screen. They get to follow the movements of the characters and the objects. The audience experiences a sense of space and the overall world. Often times, whiteboard animation videos are stagnant, not allowing the viewer to engage in the story. This results in a boring and poorly executed video. Rip Media Group makes no mistake in providing entertainment within their whiteboard videos. With more elements added to the video, the experience becomes that much more exciting.
In a lot of traditional whiteboard animation videos, you will often find that the hand in frame does not look realistic. A drawing hand holds pens in different ways, and must show changes in movement. Whiteboard animation videos such as these defy logic, already pinpointing to the viewer that what they’re watching is not real. Rip Media Group is well aware of the mistake a lot of other companies tend to make. That’s why you’ll see a conforming hand in frame at all times. This video is a perfect example that shows how a hand should interact with art on screen. When characters are drawn, or when words are pushed out of frame, the hand shapes properly in performing these tactics. This allows viewers wondering how this is all done. That’s the key in any whiteboard video. You always want to achieve suspense of disbelief with your viewers, and that’s what this video does so well.
The pacing as far as audio with visuals is extraordinary. In any marketing video, you always want the music to progress with the story. In addition, voice-overs or narrations should always match to what is on screen at the time. This video takes those standard rules and excels in each of them. The story flows extremely well and the viewer remains engaged throughout the entire piece. With proper transitions, excellent pacing, and a thoughtful storyline, this whiteboard animation video gets viewers to click on the replay button every time.
If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals.