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Using Whiteboard Animation to Explain New Medical Device

Neoteryx Whiteboad Animation Video

Sometimes a little visual explanation is all that’s needed.  In this case, we used whiteboard animation to tell the story of a Mitra Micro Sampling Technology.  Sound complex?  Not when you watch the video!

Here’s the backstory.

Neoteryx came to Rip Media Group asking us to create a new kind of video for them. They wanted us to show the more human side of their blood-sampling technology and how what they make can have a significantly positive impact on people’s lives and lifestyles.

So we decided to go with a more personal approach, focusing on three of the main convenience benefits of their microsampling device. We created three vignettes, each one having a voice of its own.

Neoteryx – At Home Sampling – Whiteboard Animation from Rip Media Group on Vimeo.

The team at Neoteryx was thrilled with this video. It clearly demonstrates the benefits that can be gained using their device – freedom, peace of mind, and mobile convenience – in a much more personal and humanistic way.

A little video went a long way!

Do you have a long way to go?  Let us shorten the distance with video.  Rip Media Group … your story starts here!

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