Half the fun of watching the big game is checking out the new trends in advertising – well at least that holds true if your Team didn’t make it to the finals! The Creatives at Rip Media Group love to break apart why certain concepts work so well while others just tank.
The Mercedes Benz “Tortoise vs. Hare” commercial that aired during this year’s Super Bowl immediately caught our attention since we used this concept for one of our favorite clients, Viance Nutrition. All stories are really about transformation and our tortoise is able to win the race and transform through healthier nutrition. Hats off to Mercedes for their gorgeous 3D animation and that AMG is simply amazing, but let’s face facts – their tortoise would have been disqualified for cheating! But hey, since we’re writing about it means it was successful, right?
Here’s our tortoise and hare story made two and a half years ago in 2D animation.
http://m.youtube.com/watch?v=H5rkE2y9xlo&autoplay=1
And this is part of the testimonial video series we did for those wonderful folks over at Viance Nutrition.
http://vimeo.com/77199014
Whether you have a budget in the millions or thousands – we are here to help tell your story!
If you would like help producing your video, our production team would love to help. Just reach out to us at: www.ripmediagroup.com. We love producing motion graphic animation, live action video, whiteboard animation/speed drawing animation, and helping people like you reach your goals.
Hashtags: #storytelling #contentmarketing #marketing #advertising #videoproduction