How do you break down that wall?
The wall of oppression?
The invisible wall around your virtual trade show booth…
Technically not a wall, but a 1 foot gap from the hallway to the soft carpet of your booth…NO ONE DARES TO CROSS IT.
Let’s start there.
Talking about your company with a prospect should be easy.
You have your elevator pitch – right?
You have your qualifying questions = right?
Your prospect is only a single step away, after all.
But, the barrier is much more significant for many of your customers.
How do you get them to cross that line?
Lean on creativity!
With trade shows, as with most things in life, first impressions are EVERYTHING
Don’t stress. You only need a WOW element.
Sure, a whole WOW trade show booth would be amazing, but not everyone can afford that…you have to be practical too.
Trade shows provide an excellent opportunity for businesses to connect with potential clients, showcase their products and services, and build their brands. However, breaking down barriers and effectively communicating your message can be a challenge.
Here are 8 ways you can use video to overcome these challenges and make an impact at your next trade show:
1. Use Incredible Videos
Start by creating an attention-grabbing intro video that showcases your brand, values, and mission. This video should be designed to draw attendees to your booth and provide a memorable first impression. Use animation, music, and other creative elements to create a video that stands out and leaves a lasting impression.
Trade show videos must use:
- Large type
- Grab attention
- Tell a story
- Be unique and stand you apart from the other 3,457 exhibitors
What story are you trying to tell?
Make sure you use emotion. We rely on 5 core buying emotions. The ‘STUFF’ – learn more here
2. Showcase your products
Use video to showcase your products and services in action. Create videos that highlight your products’ features and benefits, demonstrate how they work, and show how they can solve your potential clients’ problems. Use live-action footage and animation to create engaging and informative videos. More trade show videos here.
Here’s a great video we made for Line-6 to use as their booth’s trade show video.
Make a statement with your video. Choose the one thing you will use to draw them in, puncture the bubble, and topple the wall. Maybe it’s your shiny new explainer video, an interactive demo, or wild video background.
Your main selling point is the story you can tell through the videos you show.
3. Provide expert insights
Share your industry knowledge and expertise by creating videos that provide valuable insights and tips. This could include industry trends, best practices, or other helpful information that will position your business as a thought leader and expert in your field.
4. Offer video demos
Use video to provide interactive demos of your products and services. This will help potential clients understand how your products work and what they can do. Create videos that show your products in action, provide step-by-step instructions, and answer common questions.
Once inside the booth, a demo running on a loop helps buyers visualize the interface and how easy the product is to use. They can save time, save money, and you can reduce the length of the buying cycle with videos as simple as this, from Rolebot, a company that uses Ai to find and hire high end talent
5. Share customer testimonials
Use video to showcase customer testimonials and success stories. These videos should feature real customers talking about their experiences with your products or services, highlighting the benefits they received, and what they liked most about working with your business.
Here’s a great example of a testimonial from one of our clients – Susan Crandall the Senior Director of Marketing at LexisNexis. More video testimonials are here.
6. Create a behind-the-scenes video
Provide a behind-the-scenes look at your business and how your products are made. This will help build credibility and trust with potential clients by showing them the process and effort that goes into creating your products.
7. Offer exclusive discounts and promotions
Create videos that promote exclusive discounts and promotions for attendees who visit your booth. This will help incentivize attendees to visit your booth and potentially convert into clients. Use engaging visuals and animations to promote your offers and make them stand out.
8. Host a live event or Q&A
Finally, use video to host a live event or Q&A session at your booth. This will provide attendees with an opportunity to engage with your business directly, ask questions, and learn more about your products and services. Use professional video equipment and lighting to ensure that your live event is high-quality and engaging.
The Bottomline
Video is a powerful tool for breaking down barriers at trade shows. Use it to create a compelling intro video, showcase your products, provide expert insights, offer interactive demos, share customer testimonials, offer exclusive discounts and promotions, and host live events. By leveraging the power of video, you can create a winning trade show strategy that will help your business stand out from the competition and make a lasting impression on potential clients.
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