Well, it might not save the world, but Video Marketing is pretty darn Important! (Would you expect a video marketing company to say anything different?)
For starters, if you don’t start using video in marketing, you won’t be one of the 70% of businesses that picked up video as a primary form of marketing in the last year. In other words, you’ll be left behind. Following this, you’ll find four more major reasons why using video needs to be central to your advertising strategy.
If you’d like a more technical breakdown, check out our report on video marketing strategy in 2020.
Videos Are Great for Educating Your Customers
Have you heard the term “educational marketing?”
If you haven’t, you should look into it. Educational marketing is a marketing strategy that involves reaching out to your customers with messages designed to educate them about your product. Videos are a potent tool for this. Think about it, would you be more compelled by a couple of well-lit, punchy clips of a product, or by a short instructional video about how to use it?
According to SmartInsights, “48% of consumers want videos to reflect what they are interested in.” If you make a video that’s all flash and no substance, then you have a video that no one wants to watch. Take a stance, educate your customers, and find your niche.
Video in Marketing Is Good For SEO
Why use video in content marketing?
Well, according to Cisco, “Globally, consumer Internet video traffic will be 81% of consumer Internet traffic in 2021, up from 72% in 2016.”
That means that if you have no videos on your site at all, you’ll be at an extreme disadvantage.
So, how do you optimize pages with videos on them? Simple – include a transcript!
The more words you have on a page, the easier it will be for Google to index that page, and the more often it will appear in search results. (Within reason, of course. No 20,000-word pages, please!)
Don’t forget to include relevant alt text in your embed code as well.
Video Creates Emotions
Emotion and memory are forever linked together.
We all know the adage, “your customer has to see your ad seven times before they buy.” What if they only have to see you five times? How about three? The more emotion you can elicit in your audience, the more impact you will have.
What’s more, video is uniquely positioned to create and amplify emotions and to do it well.
Video Increases Conversions
Want to hear something crazy? Consumers are 65-84% more likely to buy after watching a product video.
Additionally, 90% of buyers state that videos helped them make a decision.
By now, this is a proven fact. Whether the consumer was talking about a company overview video or an ad, a video helped them buy somewhere along their customer journey.
Bonus Fact: Videos Are Easier to Create Now More Than Ever
Not everyone has access to a paid video editor like Premiere Pro or access to hardware powerful enough to run Davinci Resolve. That’s okay! There are now drag and drop editors that you can license stock footage and animation from to create custom videos in seconds.
The best example of this is The Video Bot. The Video Bot is a template builder that lets you customize $10,000-dollar animations into personalized videos. Then, you can send those videos out to your customers through email. You can even download videos from it with a paid membership.
There are other examples of this, but you get the picture. Video Marketing is becoming accessible for businesses that don’t have $10,000+ to spend with a production studio.
What Are You Waiting For? Start Your “Video in Marketing” Journey Now!
Videos might not help you leap tall buildings or run faster than a speeding bullet, but they can help you sell faster and more often, no matter where in the customer journey your prospects are. It’s one of the best forms of marketing you can use.
Next, to get the leg up on your competition, why not think about making personalized videos? They’re the next step in video marketing’s evolution.
Finally, if you’re looking for some help using video in marketing, reach out to us at Rip Media Group! We would love to help you tell your story with the latest superhero – video.
Your story starts here.