Video marketing has been growing in popularity steadily over the last decade. The R.O.I. of video marketing has become evident to most marketers, because they see that consumers prefer to use video during their discovery process with brands over any other medium.
This data came from over 3,000 professional marketers and a compilation of 11 other credible sources. So, we believe that this represents a realistic cross section of the video marketing world’s current state.
This trend towards video will only continue to rise in the coming years as more and more marketers struggle to gain a foothold online.
Most people would agree that an increase in video use is a good thing for marketers and customers alike – more video means more easily digestible, high-quality marketing strategies.
However, an increase in competition in video marketing also means that there’s an increase in noise.
In other words, just “any video” will not cut it anymore. Videos need to be polished, personal and engaging to cut it in 2020 and 2021’s video marketing world. So, opportunities to use tools like interactive video software or to get a high-quality video for cheaper should be on the top of all marketer’s lists.
It’s also important to remember your SEO strategy. Even though Google favors video, it is still a text based search engine. Make sure that your videos have alt text and that they’re surrounded by high impact, SEO optimized text.
They should also be doubling down on hyper-targeted messages to reach their audience’s as quickly and as directly as possible.
The most commonly recognized opportunity/video hosting platforms in video marketing are YouTube (85% of marketers use) and Facebook (79% of marketers use). These platforms are easy to add keywords to and easy to drive traffic to with advertisements on other platforms.
However, these distribution methods aren’t always the best platforms to drive organic traffic through.
Now that we’ve covered how to break through the noise, here’s what kinds of video you should be investing in, according to our market reports…
Now you should know how important video is, where brands are finding exposure, and what stories are used to draw in traffic. While this is a brief overview, we think this information is incredibly valuable to any marketing professionals looking to identify what marketing strategies they should use.
If you have any questions about what stories you should tell for your video marketing strategy, shoot us an email. We’re happy to leverage our experience to help you tell the right stories.