How to Make a Product Demo Video that Speeds Your Sales

1. Define your audience

Before you begin creating your product demo video, it’s important to define who your target audience is. This will help guide the narrative and tone of the video, as well as determine what aspects of the product should be highlighted. An advantage of hosting consistent live demos is that you can adjust each product demo recording to appeal to a particular audience. You should always cater demos to attract your prime customer base.

2. Set a clear goal

Before starting your product demo video, it’s important to have a clear goal in mind. Are you trying to increase sales? Showcase a new feature? Address customer pain points? By setting a specific goal, you will be able to focus the narrative and content of the product demo video toward achieving that objective.

3. Plan out the script

Once you’ve established your audience and goal, it’s time to start planning out the script for your product demo video. Start by outlining key product features and benefits that align with your goal, as well as any current problems or issues that your product solves. This will form the foundation for the narrative of your product demo video.

4. Choose the right video tools

There are a variety of video tools available, both free and paid, that can be used to create your product demo video. Consider factors such as cost, ease of use, and available features when choosing the right tool for your business. Some popular options for making videos include iMovie (for Mac users), Windows Movie Maker (for PC users), or Screencast-o-Matic (a web-based tool that has a free version and paid upgrade).

5. Gather visual assets

In addition to featuring the product itself in action, you may want to include graphics or visuals in your product demo video to enhance the narrative and keep viewers engaged. These could be product screenshots, charts or graphs showing data or statistics, or customer testimonials.

6. Set the stage

For live-action product demos, consider the setting and background for filming. Will you be demonstrating the product in a controlled studio environment or in real-life settings (such as outdoors or in a customer’s home)? How will this affect lighting, sound, and other technical aspects of filming?

7. Record multiple takes

During filming, be sure to record multiple takes so that you have options during editing. This also allows for retakes in case of any errors or mishaps during filming.

8. Show product features in action

When demonstrating product features, it’s important to actually show them being used rather than just describing them with words. This allows viewers to visualize how the product can be incorporated into their daily lives or business operations.

9. Include a compelling call-to-action

At the end of your product demo video, include a clear call-to-action for viewers. Whether it’s encouraging them to visit your website or offering a limited-time discount code, provide specific steps for them to take next in order to convert them into customers.

10. Edit and polish

Once you have all the footage recorded, it’s time for editing to enhance the overall quality of the product demo video and fine-tune the narrative flow. During this stage, you may want to trim out any unnecessary footage, add graphics or visual assets, insert transitions, and incorporate background music.

11. Share and promote

Now that your product demo video is complete, it’s time to share it with your target audience. Utilize social media, email marketing, and your website to promote the video and drive traffic to watch it. Then, track its effectiveness by monitoring metrics such as views, shares, and conversions.

12. Always be improving

Continuously gather feedback from customers and analyze the success of your product demo video. Use this information to make updates and improvements for future product demo videos, ensuring that they are effective in driving sales and addressing customer needs.

13. Keep it short

As a general rule, product demo videos should be kept under 2-3 minutes in length. Viewers have short attention spans and may lose interest if the video drags on for too long. So focus on highlighting the most important product features and benefits in a concise manner. This will also make it more likely for viewers to watch the entire video, rather than tune out halfway through.

14. Use storytelling

Incorporating storytelling elements into your product demo video can help engage viewers and draw them into the narrative of how your product solves their problems or improves their lives. Consider using customer testimonials or showcasing real-life scenarios in which the product is being used effectively.

15. Personalize

Make your product demo video unique by personalizing it to your brand and target audience. This could be through incorporating your company’s branding elements, using a specific tone or language that resonates with your audience, or customizing the product demonstration to address their specific pain points and needs. This will help make the video more memorable and increase the likelihood of conversions.

16. Keep it updated

As your product evolves and improves over time, be sure to update your product demo video to reflect any changes or new features. This ensures that viewers are always seeing an accurate representation of your product and helps prevent confusion or misunderstandings. It also shows that your brand is dedicated to constantly improving and providing the best product possible for customers.

17. Incorporate customer feedback

Gathering and incorporating customer feedback into your product demo video can help showcase its value and credibility. Consider sharing specific reviews or success stories, or even having customers demonstrate the product in action. This adds a level of social proof that can influence viewers to trust and try out the product themselves.

18. Have fun with it

Don’t be afraid to infuse some personality and creativity into your product demo video. This can make it more entertaining and engaging for viewers, while also showcasing the unique aspects of your brand and product. Don’t be afraid to think outside the box and have fun with it!

19. Make it visually appealing

Utilize visuals to enhance the overall quality and effectiveness of your product demo video. This could be through incorporating graphics or animations, using appealing backgrounds or locations, or demonstrating the product in an aesthetically pleasing way.

20. Keep a consistent look

Maintaining a consistent visual style throughout your product demo video can make it appear more professional and put-together. This could mean sticking to a specific color scheme, utilizing consistent branding elements, or even using the same filming techniques throughout. A cohesive aesthetic will help make a positive impression on viewers and increase the credibility of your product demonstration.