The CORE method is a simple 4-step process that will help you get the most out of your content:
Create: This is the initial stage where you sit down and come up with an idea for a piece of content. It could be your explainer video, commercial, testimonials, a blog post, an infographic, or even just a social media post. Once you have your idea, it’s time to create.
Organize: Once your content is created, it’s time to start thinking about how you can break it down into smaller pieces. For example, if you have a blog post discussing 5 different tips, each of those tips can be turned into a separate social media post. If you have an infographic with 10 sections, each section can be turned into a Tweet or Instagram caption. If you have a 2 minute explainer, create a 15 second, a 30 second, and a 45 second cut down version for different layers of the buyers journey. Basic edits and perhaps a new voice over is all that may be needed.
Get creative here – there are endless possibilities! The goal is to have around 10-15 smaller pieces of content that you can use across various channels.
Repurpose: This is where the magic happens! Once you’ve broken down your content into smaller pieces, it’s time to start repurposing it across different channels. If you have a LinkedIn profile, share your blog post there. If you’re active on Twitter, tweet out an excerpt from your blog post with a link back to the full article. And if you’re on Instagram, share an image from your blog post or infographic with a quick caption explaining what it’s about.
Remember to mix things up and experiment with different formats – not every piece of content will work on every channel so it’s important to test what performs best on each platform.
Engage & Evaluate: The final step in the CORE method is engaging with your audience and seeing how they respond to your content. Are they liking/sharing/commenting? Are they clicking through to read more? Use these metrics as well as any qualitative feedback (i.e. comments/emails) to evaluate how well each piece of content performed and adjust accordingly for future iterations. Also, take note of which channels performed best so that you can focus your efforts on those platforms moving forward.