Our Greenlight Production Process
Here in the heart of Hollywood, we create custom-made and professional stories that engage your audience and bring your brand to life! For questions, just send a message along, here:
Why Does the Greenlight Production Process Matter?
Hundreds of productions have proven that following a creative process saves time, saves money, and reduces stress. Our process is modeled on the Producers Guild of America’s standards. Hundreds of our clients and partners have generated top line and bottom line savings, and reduced grey hairs!
HOW DO YOU CREATE GREAT VIDEOS?
Start with the experience of feature films and over 1,000 successful brand stories and product launches and add a pinch of process, and a healthy dollop of fun.
We created videos for Ben and Jerry’s Ice Cream. One plays for visitors as part of the Vermont Factory Tour. We added some fun to a history-of-the-company and founders.
Below, you can view our collaborative process step-by-step with the iconic brand as an example at each step.
This is the same Greenlight Production Process we use to create full brand stories from consumer products to SAAS to Pharma and BioScience. Please have a look through the steps, below, with our favorite ice cream as the example, or watch a video about our process, below the steps:
Day 1 - 7:
Kickoff: We Learn What Makes You Special and Walk Through Our Creative Brief
Day 7 - 12:
We Dive Deeper and Research Your Entire Market Needs (for Advanced Projects)
Day 12 - 15:
We Create Your Brand Voice
Day 15 - 18:
We Delivery Several Story Treatments from Our Idea Factory
Day 18 - 21:
Let’s Get the Script & Messaging Exactly Right
Day 21 - 24:
We Craft a Scene-to-Scene Design and Storyboard
Day 24 - 30:
Live Storyboard ‘Animatic’ (for Advanced Projects)
Day 30 - 45:
Produce and Deliver Your Amazing Stories, Messaging, Designs and Graphics That Creates Action
* We can create much faster, even in just days, or much more patiently for regulated industries like BioScience and Fintech.