Did you know the typical adult in the United States watches around five hours of video content a day? Whether they watch these videos on YouTube, Facebook or another video service, the amount of time spent watching videos online by
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Did you know the typical adult in the United States watches around five hours of video content a day? Whether they watch these videos on YouTube, Facebook or another video service, the amount of time spent watching videos online by
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I have seen, or created, all types of marketing videos ranging from 10 seconds long to an hour long and the answer to this question is simple: As SHORT as possible.
The fastest way to get from Point A to
What Video Do You Need? This really depends on one thing:
Where your customers are in their buying journey?
The closer to the beginning they are, the more you need to answer the question “WHY?” as in, WHY is my product
I have been asked many times: “how can I make a video ‘go viral’?”
It’s not easy to do organically anymore. A lot of those ‘viral videos’ were created in the past when original ideas caught fire. Many were helped with
How Do You Get the Longest Life Out of Your Video?
To answer this question, you need to understand what C.O.R.E. is.
We have an acronym that we use all the time called C.O.R.E. and that’s
CREATE
ONCE
REPURPOSE
EVERYWHERE
When creating a big marketing project
How do you know your video team is producing the video you really need?
The answer is pretty intuitive, but not discussed too often in the creative world.
It is all about the PROCESS.
If your process is optimized and the path to
Let me tell you a little story.
A professor takes out a canister.
After he drops in a few rocks, looks at the class and says, “Is the canister full?”
Everybody kind of shakes their head, “Yes, the canister’s full.”
He
How do we calculate the Return on Investment of video marketing?
Note: This is only one part of a series of ROI videos we will be creating, so, I thought we should merely start with the most basic value-add: your sales
Do You Need Video in Your Marketing Mix?
This is a question I am regularly asked, and the answer is vital to your company and your personal success.
So, let’s start with your preferences:
When you are being told a story and given
Proud and humbled by the news: Rip Media Group named the top Video Production Company for brands in Los Angeles.
This recognition comes from an independent rating and review platform that delves into the client-agency relationship. Clutch.co uses an in-depth research
In my previous blog, “Creating Powerful Stories in Whiteboard Animation Videos,” I discussed the science behind storytelling and how humans respond to advertisements that have empathy and creative imagery.
If you take a look, you’ll notice most of my recommendations for your
A short while ago we posted a blog that boldly – with tongue firmly buried in cheek – proclaimed that ‘whiteboard animation is dead’.
We’ve had a lot of responses to that blog, with brands asking if they should change what
Popular culture and fads can change so swiftly that it’s hard to keep up. I can think of numerous songs, dances, movies and TV shows that were all the rage and then suddenly seemed passé. Similarly, references to current events
Do you remember Veruca Salt from Willy Wonka’s factory tour? One of her favorite lines from the famous classic is– “I want it, and I want it now!” This is exactly how you want your next customer to respond to your
With the rise of social media, digital marketing has exploded. Video marketing specifically allows businesses to promote themselves to millions of potential customers. While anyone can make a video, not everyone can produce quality content.
While top-quality videos might not be
You’ve probably just made the best decision you’re going to make all year – you’ve decided to bring Rip Media Group on board to create your corporate video…Thank you!
We always start with the best story for your audience, then look
What is the difference between whiteboard animation and motion graphics? While it happens infrequently, individuals or small businesses who are looking to make corporate videos sometimes confuse the two. It’s understandable, so do not worry if you are just learning
Animation videos have become extremely popular over the past few years — and for good reasons.
When they are done well, with high quality, they’re engaging and fun to watch.
It’s no wonder you can find them everywhere, from online curriculum to
