The Rip Media Group Blog

Your go-to location for video marketing tips, tricks, and news.

January 13, 2023

7 Best Time Tracking Apps for Marketers and Creative Agencies

Not the creative area you normally see from me, but if you’re in marketing or a creative agency, you know that time is money. Your clients […]
January 6, 2023

Before you create another piece of content, first: use C.O.R.E.

We understand, because we are doing it everyday for clients: Creating great content can be hard.    You spend hours (if not days) writing, editing, and […]
December 30, 2022

8 Effective Ways to Capture the 8-Second Attention Span in 2023

As a society, we have a new, shorter attention span. The average attention span for many people in 2022 is close to 8 seconds.    That’s […]
December 2, 2022

24 Content Marketing Format That Speeds Your Sales Cycle

Bold announcement: ‘Content marketing can speed your sales cycle.’ Do you agree or disagree with me?   Let me stake my claim by sharing: It’s true my […]
November 9, 2022

The 9 Most Successful Digital Marketing Campaigns in History

The driving force behind any business is marketing.    It is the one constant in a sea of change. Whether your product is the latest gadget […]
November 2, 2022

8 Roles & Responsibilities of a Chief Marketing Officer (CMO)

Think you have what it takes to be a Chief Marketing Officer (CMO)? Not everyone is cut out for the role. It takes a special kind […]
October 26, 2022

15 Call-to-Action Examples that You Need to Know

As a marketer, it’s your job to convert website visitors into customers. And one of the best ways to do that is with a strong call-to-action […]
October 19, 2022

What Makes Authentic Marketing So Effective?

What makes good, authentic marketing, and why is it so effective? Good authentic marketing is all about taking a stand on a subject.  This public view […]
October 18, 2022

BREAST CANCER RESEARCH​

When I heard the words “I have breast cancer,” the whole world went silent. I, like so many, have felt the effects of those words from […]
October 12, 2022

The 10 Best AI Video Generators That Will Boom in 2023

I know, I know. You’re thinking: “AI video generators? Really?”  My take, and why Rip Media Group expanded the last few years is by embracing technology, […]
October 5, 2022

Subverting Expectations In Advertising: A Case Study With AdColony

As a marketer, you know that staying ahead of the curve is key. And in the fast-paced world of digital advertising, that means constantly evolving your […]
September 30, 2022

11 Significant Benefits of Choosing Smaller Agencies

Think about the last time you hired a marketing agency. Chances are, you did some research online to find the right fit. But did you consider […]
August 26, 2022

The Power of Storytelling: How to Increase Retention?

Everyone loves a good story. It’s why movies and books are so popular – we love getting lost in a narrative. And it’s also why storytelling […]
August 19, 2022

10 Successful Startup Pitch Decks to Learn From

As I prepared the class for LinkedIn’s worldwide audience, I looked over the presentations and videos we made that helped our clients raise over $150,000,000 in […]
August 5, 2022

Take Qualified Leads to Dinner First: Lessons From The Grill

Generating leads is not easy.  Generating QUALIFIED leads is less easy.  Your ad agency may say it’s as making a landing page with a special offer, and run […]
January 13, 2023

7 Best Time Tracking Apps for Marketers and Creative Agencies

Not the creative area you normally see from me, but if you’re in marketing or a creative agency, you know that time is money. Your clients […]
January 6, 2023

Before you create another piece of content, first: use C.O.R.E.

We understand, because we are doing it everyday for clients: Creating great content can be hard.    You spend hours (if not days) writing, editing, and […]
December 30, 2022

8 Effective Ways to Capture the 8-Second Attention Span in 2023

As a society, we have a new, shorter attention span. The average attention span for many people in 2022 is close to 8 seconds.    That’s […]
December 2, 2022

24 Content Marketing Format That Speeds Your Sales Cycle

Bold announcement: ‘Content marketing can speed your sales cycle.’ Do you agree or disagree with me?   Let me stake my claim by sharing: It’s true my […]
November 9, 2022

The 9 Most Successful Digital Marketing Campaigns in History

The driving force behind any business is marketing.    It is the one constant in a sea of change. Whether your product is the latest gadget […]
November 2, 2022

8 Roles & Responsibilities of a Chief Marketing Officer (CMO)

Think you have what it takes to be a Chief Marketing Officer (CMO)? Not everyone is cut out for the role. It takes a special kind […]
October 26, 2022

15 Call-to-Action Examples that You Need to Know

As a marketer, it’s your job to convert website visitors into customers. And one of the best ways to do that is with a strong call-to-action […]
October 19, 2022

What Makes Authentic Marketing So Effective?

What makes good, authentic marketing, and why is it so effective? Good authentic marketing is all about taking a stand on a subject.  This public view […]
October 18, 2022

BREAST CANCER RESEARCH​

When I heard the words “I have breast cancer,” the whole world went silent. I, like so many, have felt the effects of those words from […]
October 12, 2022

The 10 Best AI Video Generators That Will Boom in 2023

I know, I know. You’re thinking: “AI video generators? Really?”  My take, and why Rip Media Group expanded the last few years is by embracing technology, […]
October 5, 2022

Subverting Expectations In Advertising: A Case Study With AdColony

As a marketer, you know that staying ahead of the curve is key. And in the fast-paced world of digital advertising, that means constantly evolving your […]
September 30, 2022

11 Significant Benefits of Choosing Smaller Agencies

Think about the last time you hired a marketing agency. Chances are, you did some research online to find the right fit. But did you consider […]
August 26, 2022

The Power of Storytelling: How to Increase Retention?

Everyone loves a good story. It’s why movies and books are so popular – we love getting lost in a narrative. And it’s also why storytelling […]
August 19, 2022

10 Successful Startup Pitch Decks to Learn From

As I prepared the class for LinkedIn’s worldwide audience, I looked over the presentations and videos we made that helped our clients raise over $150,000,000 in […]
August 5, 2022

Take Qualified Leads to Dinner First: Lessons From The Grill

Generating leads is not easy.  Generating QUALIFIED leads is less easy.  Your ad agency may say it’s as making a landing page with a special offer, and run […]