Covid has hit nonprofits and charities hard. All of their revenue hinges on the personal connections that their fundraisers can create with their supporters. Now, in 2021 under the crushing pressure of Covid that persists despite vaccines, charities have begun
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Covid has hit nonprofits and charities hard. All of their revenue hinges on the personal connections that their fundraisers can create with their supporters. Now, in 2021 under the crushing pressure of Covid that persists despite vaccines, charities have begun
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What is the advantage of 2D animation over live-action or 3D animation?
Like live-action video, 3D animation, or even whiteboard animation, 2D animation is a tool that you can use to convey your company’s message to your customers. When compared to
What do the video marketing strategies of Coke, Adidas, and Apple all have in common?
They’re all winning in their chosen markets by positioning themselves as the underdogs. So, why is everyone so afraid to create a brand message that places
What do remote workers, wireless networks, and 3D videos have in common? They’ve all been talked about by Rip Media Group.
In late 2020, Sierra Wireless approached us to ask if we could help them make a video that combined 3D
Well, it might not save the world, but Video Marketing is pretty darn Important! (Would you expect a video marketing company to say anything different?)
For starters, if you don’t start using video in marketing, you won’t be one of the
Do you use training videos or use the same Times New Roman employee handouts you’ve been using since the days of Windows 7?
If you’re still using a handbook, the cracks in your organizational armor might be starting to show as
Video length… Does size matter?
Well, in this situation and this situation only, smaller is better. When you’re considering the optimal video length on Instagram or Facebook, the shorter and denser you can make your message, the better.
Why? Well, the longer
Is video marketing worth it?
In short, YES! To quote from our market analysis last year…
70% of businesses increased their video marketing.
82% percent of traffic from searches came from videos.
Online video platforms like YouTube and Facebook are more popular than cable.
The
So, you’ve made some shiny new explainer videos, and you’re excited to get eyes on them!
You’ve entered into the part of marketing no one wants to talk about – promoting your videos. This marketing stage is challenging, but luckily it’s
No, not that kind of revolting. It’s revolting in that it’s turning video marketing on its ear. It’s the personalized video revolution. Have you heard about it?
If you haven’t, you need to start looking because it’s sweeping the nation! With
How do you do employee training for people that you’ve never met before?
The answer to that question is worth a million dollars right now. Everyone is looking for the best people, the most productivity, etc… In a world still shaken
Over Rip Media’s decade-plus of sales experience and crafting sales strategies, there’s one element that always stands out as the single most impactful technique you can use to drive conversions—listening!
There’s a common misconception that the loudest salesperson often makes the
What makes great training videos?
Do you need flashy visuals? Jokes? Maybe you should make a music video for every training segment like Wendy’s did back in the ’90s?
Most likely, the answer is none of the above! (Although… if you do
How do you tell if your brand story skills are lacking? One of the most important aspects of a company is the story that they tell about themselves. In fact, one of my favorite sayings is “your brand will thrive
What is brand storytelling, and what do the ghostbusters have to do with it?
First, let’s take a look at brand storytelling. Brand storytelling is the process of crafting a narrative around your brand. Think Ben & Jerry’s ice cream. Ben
For those who haven’t heard, Spotify recently announced a podcast ads marketplace.
Their official blog stated, “over the last year, Spotify has made significant moves to modernize audio advertising. From the launch of Streaming Ad Insertion to the expansion of our
We recently did a 3D video project for Curo365, a legal software company, to show technological advancements through the ages. The video used high-end 3D animation to model tech that was both old and new to significant effect. Don’t believe
Educational marketing is the way forward.
The 21st century has revolutionized many things, but first and foremost, the 21st century has revolutionized how we know things. It used to be that companies were the sole expert on their products. Salespeople would
