CalAmp – CONNECTED TRUCK (Live Action + Motion Graphics)

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Detailed visibility into vehicle performance and driver behavior.  That’s what CalAmp is all about. Well, maybe not all, cut it’s clearly a huge part of their Connected Truck and their “New How” video marketing campaign.

So they approached Rip Media Group to put together a series of videos for their Mobile World Congress tradeshow booth to be featured on a huge, 4K screen and other HD screens throughout.

The videos also had to have legs after the show, as the CalAmpers planned to feature them on their website and in other marketing materials. 

  • The plan all along, for each video, was to use live-action video to show a wide range of services and locations where their telematics platform thrives. Due to budget and time constraints, we suggested 4K stock footage, which gave us the diversity they seek at a price they could afford.
  • We also immersed ourselves in the world of vehicle analytics so that our script would speak the language of the audience and those in attendance at the tradeshow.
  • Finally, we spiced up the video with some dynamic motion graphic elements that were sure to associate CalAmp with a modern, high-tech feel.

The videos looked amazing scattered throughout their booth, and their presence was a huge success. 

For more information on how Rip Media Group can help you stand out at your next tradeshow – and beyond – contact us today at